Here at PepsiCo Mexico Foods, we are very excited to launch a series of three innovation contests on eYeka. They all involve different snacking occasions and challenge you to amaze us with new product ideas.
We hope that the briefs will inspire you to come up with fresh concepts and to become a part of PepsiCo Mexico journey. More importantly, we really encourage you to showcase your creativity in all 3 contests as we’ll consider, during the selection, the coherence of your submissions amongst all contests!
- In Break to Reset we are looking for new concepts of a snack for working people, something that they can eat while they take a 15-minutes break from their job, to refuel their energy, clear their minds and regain a positive attitude.
- In Munching Partner we need ideas for a snack that working people can eat while they are still sitting in their desk or in front of their computer. It is a snack that gives you energy, it’s easy to eat and it won’t distract you from your tasks.
- And in Couples & Friends we look for ideas of a snack that you share with your friends at home. The idea is to impress them with ready-to-eat snacks that reflect your great taste!
We are looking forward to receiving your creative work!