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#LaysAd — Create the new ad for Lay’s

Lay’s is looking for a new communication concept: first with fresh ideas and then with a story pitched to them through a video. Lay’s will pick three finalists who will get production grants that they can use to produce the videos and to win one of the prizes.

Some things in life are just too irresistible. Potato chips are one of them. They’re perfect for making the day brighter and more enjoyable. Lay’s potato chips are loved by all. It’s unmistakable - when you see them, you want them! We want to see how you can bring this idea to life by showing us, in an original way, how irresistible Lay’s chips are!

Interpret Lay’s motto: “when you see them you want them” in a short, impactful and unexpected story that is worth sharing then invent a story about Lay’s irresistibility and how they will make you break conventions or change plans and “pitch” it to us by describing or sketching the key visual and story elements.

Loving Lay's

5,000€ Script Writing - 일러스트레이션 - 창의적인 글쓰기

#LaysAd
Loving Lay's
622도전자들
131참가자들
247작품이 제출됨
100작품이 접수됨

Lay's: Pitch the next video

39,000€ 동영상 - 애니메이션

#LaysAd Grants
Lay's: Pitch the next video
536도전자들
110참가자들
171작품이 제출됨
85작품이 접수됨