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#CocaColaFreeze — Inject some cool and fizz into Frozen Sparkling Beverages! 

Frozen Sparking Beverages (or FSB for short) are a delicious frozen treat that’s between a beverage and a dessert. Because they take time to drink, they are a great mid-afternoon snack when socializing and catching up with friends or for a break with colleagues.

Young people (18 to 35 years old) usually buy them at fast food restaurants like McDonald’s. Because these drinks have been around for a while, people are starting to get tired of them.

We have a series of challenges to make young people fall in love with FSB again, by reinventing the beverages for special occasions and injecting some novelty in how they are promoted at McDonald’s.

Can you help us surprise young adults in a way that will make them crave frozen sparkling drinks again?

Coca-Cola® Freeze

2,500€ 일러스트레이션 - 창의적인 글쓰기

#CocaColaFreeze eYeka 익스프레스
Coca-Cola® Freeze
371도전자들
77참가자들
132작품이 제출됨
103작품이 접수됨

Coca-Cola® Freeze Pack

5,000€ 라벨 & 패키지 디자인

#CocaColaFreeze
Coca-Cola® Freeze Pack
693도전자들
95참가자들
184작품이 제출됨
85작품이 접수됨

Coca-Cola® Freeze Comm

5,000€ 그래픽 디자인 - 일러스트레이션

#CocaColaFreeze
 Coca-Cola® Freeze Comm
749도전자들
82참가자들
119작품이 제출됨
63작품이 접수됨