결과 | Lipton Iced Tea Innovation – Invent a new, modern Lipton Iced Tea drink that meets the needs and desires of health-conscious Millennials.

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공모전 내용 요약

Invent a new, modern Lipton Iced Tea drink that meets the needs and desires of health-conscious Millennials.

Invent a new Lipton Iced Tea drink that fits into one of the following routes: 1) Great Taste No Sugar 2) Enhanced Replenishment

One page split into two with visuals and text, using the template provided in the toolkit.

6 수상자 6 커뮤니티가 좋아하는 작품 172 참여자들 317 작품이 접수됨 47 국가 9 언어

Pepsi Lipton International Pepsico

I wish to thank all participants in this contents we had an overwhelming feedback, which shows in itself the genuine interest in these kinds of concepts - the standard and level of thought that went into these ideas have truly impressed me. Thank you to each and everyone of you for your time on this, to help inspire for the innovation roadmap of Lipton Iced Tea!

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cittaswissanto #1등 상금

cittaswissanto 20 창의력 점수

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인도네시아

#1 Prize of 2,500€

*First timer in winning such a creative & tight competition! Yay!*
(I'm not really good with speech and all, I know).

I really loved the name of Chai Blast, the ingredient of chai is perfect also to bring you back to your best, spot on the brief of 'enhanced replenishment'. The bottle itself is so beautifully designed - just the way a premium Lipton product should look! Congratulations!!!!

Pepsi Lipton International

argentum8 #2등 상금

argentum8 679,700 창의력 점수

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러시아

#2 Prize of 2,500€

Thank you very much for the prize. eYeka сontests for me it is a good motivation to learn a new skill) They are the first labels in my life, it was interesting to test myself, It's a surprise to me, that this work has been noticed among many creative and professionally executed projects.

I really loved the depth of thought you put into this to identify pollen as 'better' and original alternative to honey. Could really differentiate our lower and natural sugar from other soft drink offers. Well Don

Pepsi Lipton International

AnnaNThang #3등 상금

AnnaNThang 62,140 창의력 점수

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미국

#3 Prize of 750€

Thank you for selecting my entries as the 3rd & 4th winner. I worked very hard, did a lot of research- specifically to see whats' out there already, so I would present something new and exciting. It was a tremendous challenge to not use Black Tea as the base, as the brief requested, therefore I learned about tea and the many varieties. I put my heart into my work and it’s wonderful when it is rewarded. Thank you Lipton and Eyeka.

I really liked the concept of forest tea, using the power of tree waters/ingredients to tap into the love of adventure and nature from Millenials. The graphic design on this entrie is absolutely stunning, really thoughtful and looks amazing but true to the brand. Congratulations!

Pepsi Lipton International

AnnaNThang #4등 상금

AnnaNThang 62,140 창의력 점수

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미국

#4 Prize of 750€

Thank you for selecting my entries as the 3rd & 4th winner. I worked very hard, did a lot of research- specifically to see whats' out there already, so I would present something new and exciting. It was a tremendous challenge to not use Black Tea as the base, as the brief requested, therefore I learned about tea and the many varieties. I put my heart into my work and it’s wonderful when it is rewarded. Thank you Lipton and Eyeka.

I really love the simplicity and authenticity of this concept - spot on brief and identifies a potentially new and unique taste that Millenials would love to try. The graphic on this one are AMAZING, so much consideration to the detail. Congratulations!

Pepsi Lipton International

essaddikaziz #5등 상금

essaddikaziz 429,070 창의력 점수

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모로코

#5 Prize of 500€

Thank you Eyeka and I hope my idea will add value to Lipton

I really loved the name of Dates Power the idea of the benefit of the ingredient within the name really eye catching. The ingredient itself of Date could be a really appealing one to explore especially in ou

Pepsi Lipton International

Pointh_Carey #6등 상금

Pointh_Carey 37,250 창의력 점수

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프랑스

#6 Prize of 500€

Thank you so much, because it is giving me hope again and motivated me for
another challenges.

I really like the idea of 'mineral' iced tea, lots of scope to innovative with this space with lots of different ingredients, and is spot on brief of 'enhanced replenishment'. Congratulations!

Pepsi Lipton International