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공모전 내용 요약

Imagine a new concept of ice cream cabinet that creates a more engaging & connected shopping experience for ice cream lovers.

Imagine a new ice cream cabinet that grabs attention, engages people and connects better with them, to make ice cream the number one snack option!

Presentation with visuals and texts (4 pages max)


Unilever Unilever

Thanks so much for all your entries! We were really impressed with the creativity and uniqueness behind all of the designs, and its very obvious that a lot of thought had gone into each entry. It has opened up a whole new world of ideas to us, and it has given us an invaluable insight into what consumers want and expect from our branded cabinets. Thanks again for all your contributions, and congratulations to the winners!

배심원 상금 수상자

Unilever의 선택

theblueoctopus #1등 상금
theblueoctopus 58,150 창의력 점수
  • 그래픽 디자인
  • 일러스트레이션
  • 창의적인 글쓰기
  • 라벨 & 패키지 디자인
  • Photography

#1 Prize of 3,000€

We thought this idea was the best when it comes to cut through design: esp liked that the design is vertical with a big transparent window (allowing better stand out) but at the same time it stays simple and does not seem to take too much space VS. other ideas. Also we liked some of the ideas around music, heat sensitive screens, and wifi availability.

aline_ferreira #2등 상금
aline_ferreira 25,370 창의력 점수
  • 그래픽 디자인
  • 일러스트레이션
  • 창의적인 글쓰기
  • 라벨 & 패키지 디자인

#2 Prize of 1,500€

We thought this idea was strong when it comes to actually being able to generate purchase interest. We really like the simplicity of this idea with the jackpot mechanic, and introducing an element of gamification to interest consumers. Also really liked the heart design on the top, thought that was an interesting way to change the cabinet without a very drastic re-think.

kamshiyolga #3등 상금
kamshiyolga 2,110 창의력 점수
  • 그래픽 디자인
  • 일러스트레이션
  • 창의적인 글쓰기
  • 라벨 & 패키지 디자인

#3 Prize of 500€

We thought this idea was strong when it comes interactivity/engagement allowing people to connect with people in different locations, and it really spoke to the spirit of Walls i.e. encouraging connection and scciability. I believe this idea could be further developed by including a game mechanic rather than simple chat. But we liked it a lot and thought it was some of the most unique thinking.


커뮤니티가 좋아하는 작품

피드백 서클에서 참여자들의 투표수에 기반

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  • bibolda 순위 1 bibolda 3,870 창의력 점수
  • ManuFF 순위 2 ManuFF 12,070 창의력 점수
  • msalomon 순위 3 msalomon 732,820 창의력 점수

Ice Cream Cabinet of the Future 커뮤니티

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참여자수 77 명