Trésor / Krave - Innovation for teens 공모전이 마감되었습니다.
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도전

공모전 내용 요약

Invent a new and disruptive concept to attract French teens to Trésor cereal.

Invent a new and disruptive concept to attract French teens to Trésor cereal, following one of the two insights listed below.

Two pages PDF with visuals and text

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Kellogg's Kellogg's

Thank you for taking part and for all your ideas. It was really difficult for us to choose our winners and we want to thank you for all your efforts in making this process really exciting and fresh with your great inputs.

배심원 상금 수상자

Kellogg's의 선택

ludmila_lak
ludmila_lak #1등 상금
ludmila_lak 195,060 창의력 점수
  • 그래픽 디자인
  • 일러스트레이션
  • 애니메이션
  • 창의적인 글쓰기
  • 라벨 & 패키지 디자인
  • Photography
  • Script Writing
러시아

FullSnack공모전 #1등 상금 1,500€

For me was very nice and interesting to participate in this contest! In this contest, I tried to look at the world through the eyes of teenagers. Thanks again!

The team in both Dublin and Paris felt that this has a lot of potential in many formats and really got us excited about a longer term idea for Tresor that could really work for our consumers. Thank you for taking the time to do this and congratulations!

Kellogg's
shobz
shobz #2등 상금
shobz 1,242,510 창의력 점수
  • 그래픽 디자인
  • 동영상
  • 일러스트레이션
  • 애니메이션
  • 창의적인 글쓰기
  • 라벨 & 패키지 디자인
  • Photography
  • Script Writing
필리핀

Muffeal공모전 #2등 상금 600€

I love the brief so I immediately came up with an out-of-the-box idea for Tresor! I hope the brand will develop this idea further. Thanks for appreciating it!

We felt this was a great idea and wasn’t something we would have come up with internally so felt it very new and fresh. It was a really difficult decision and you were almost in first place. Thank you for taking the time to do this.

Kellogg's
azoulayraphael3
azoulayraphael3 #3등 상금
azoulayraphael3 83,540 창의력 점수
  • 그래픽 디자인
  • 일러스트레이션
  • 애니메이션
  • 라벨 & 패키지 디자인
프랑스

TRESOR Grenade - Pull the pin out of your morning !공모전 #3등 상금 400€

I really enjoyed working on this theme. Thank you so much for selecting my project. Perhaps one day, one of the proposed projects will be available in supermarket and it will be a great reward for the eYeka community!

Although this is still cereal in a bowl and not innovative in terms of format, we felt this was a great idea and the idea was executed really well. We thought the ‘pull the pin out of your morning’ was a great tag line and something that we felt would really speak to teens. Thank you for taking the time to do this.

Kellogg's

추가 상금 카테고리

jeanbaptistepetricoul
jeanbaptistepetricoul 추가 수상자
jeanbaptistepetricoul 228,860 창의력 점수
  • 그래픽 디자인
  • 일러스트레이션
  • 라벨 & 패키지 디자인
프랑스

TRESOR GIANT SNACK 추가 수상자

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Trésor / Krave - Innovation for teens 커뮤니티

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참여자수 45 명