Duracell Powercheck 공모전이 마감되었습니다.
#DuracellBatteries

How can we convince people that Powercheck can help them save money?

10,000€
2016년 12월 27일 (화)에 공모전 마감
일러스트레이션 - 창의적인 글쓰기

Think about the last time you threw away batteries. Were they really empty? It is hard to tell. European recycling authorities report that an astounding 1 out 3 batteries are thrown out with battery power still left inside! 

Duracell launched a premium battery called Duracell Ultra. It not only lasts longer than Duracell copper & black batteries, but it has a unique feature called “Powercheck” which allows people to check how much power is left inside the battery so they can use up all the power they paid for. 

Duracell Ultra is 20% more expensive than Duracell copper & black batteries. Many consumers do not make the natural link between the Powercheck feature and saving money. Can you help Duracell communicate that Powercheck saves them money?

Inspire us by creatively communicating how Duracell Ultra with Powercheck saves people money they would otherwise throw away!   

FORMAT: Poster with a tagline and an explanation of your idea.