Thinner chips are tastier chips 공모전 결과를 확인하세요
도전
공모전 내용 요약
Convince us that Thins brand potato chips are tastier because each Thins chip is thinner and has more flavor.
In an emotionally evocative print ad + tagline convince families with kids that Thins chips are tastier chips because they are thin.
Poster with a print ad and tagline and answers to the two mandatory questions, using the template provided.

Thins Snack brands
Thanks to everyone who took part. There were some really interesting ideas in here and easily the best results from an eYeka project we've done!
배심원 상금 수상자
Thins의 선택

jamesdesign #1등 상금
#1 Prize of 1,500€
It was great 'thin'king about a concept on this project and achieving 1st place for such a big brand is great. Its nice to have a 'taste' of victory once again!
Thanks to Thins and thanks to eYeka for the challenge!
Provided a clear rationale for how thinner can be better and a positive spin on a product that hasn't changed in years.

oceanomare #2등 상금
#2 Prize of 600€
Like the humour in this one, no explanation just unapologetic about thin being better because we say so.

Designlassana #3등 상금
#3 Prize of 400€
what a thin tasty to be creative and positive! thanks to Eyeka and the
brand Thins for their confidence in my creative contribution ;-)
This does a great job of delivering a message around flavour
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독창성의 Top
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순위 2 gaiariva 68,240 창의력 점수
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스토리 텔링의 Top
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순위 1 gaiariva 68,240 창의력 점수
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순위 2 Samira-Rafi 846,660 창의력 점수
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순위 3 oceanomare 605,010 창의력 점수