ARIEL - Shining Assets 공모전이 마감되었습니다.

Create a disruptive in-store display for ARIEL!

2017년 06월 27일 (화)에 공모전 마감
일러스트레이션 - 창의적인 글쓰기

Cleaning clothes is part of everybody’s routine. Like bottled water or shampoo, laundry detergent is a regular item of the shopping list and most people will not think too much about it and will buy the same brand almost in “auto-pilot” mode.

ARIEL, the leading detergent brand known for its performance, has developed a strong, recognizable image and develops special displays for in store impact. However, some other brands have stronger colors and can be noticed more rapidly. This is where ARIEL wants your fresh ideas and help to find a way to break the auto-pilot mode and be noticed more rapidly in the store!

Could you help ARIEL shine like never before in store?

Format: either a poster or a 3D visual, including a side text explanation of the next ARIEL in-store display – 4 pages max