Create a campaign idea to launch Signature Kitchen Suite as the challenger brand in luxury built-in kitchen appliances.
Signature Kitchen Suite value the new generation of forward thinking cooks, combining their passion for food with their appreciation for innovation. This innovative brand is bringing them luxury built-in kitchen appliances with leading-edge technology, delivering performance, design, precision demonstrating respect for the food at every level. Knowing where food comes from, appreciating what it takes to bring it to you, and making sure it’s prepared in the best ways possible is how Signature Kitchen Suite demonstrates its values and respect for food at every level.
Create an inspiring poster and tagline that shows in a compelling and relevant way, how Signature Kitchen Suite, as a challenger brand connects with affluent Western Europeans & Brits who are passionate about cooking at home.
Format: Minimum 1-page poster & tagline, 1-page Explanation & Answers to questions.