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공모전 내용 요약

Create a compelling storyboard, to convince on-the-go Millennials of the Philippines that Dole’s Fruit Bowls are “Power-Up In a Cup!”.

Tell the story of how Dole’s Fruit Bowls are “Power-Up In a Cup!” for busy Millennials in the Philippines, who see fruit as being a relevant daily snack.

1-page storyboard.

개요 전체 읽기

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Dole Dole

A big THANK YOU to Eyeka and to all the contestants who have invested their time and squeezed their brains' creative juices to come up with really interesting entries and ideas! This competition has definitely been a powerful and effective idea starter! It was rather difficult to narrow down the winning entries as there were exciting ideas from most of the boards that we see we can use for Dole Fruit Bowls! We are so excited to proceed to execution as we launch our new variants and bring to our markets' consumers a new option to POWER UP!

배심원 상금 수상자

Dole 의 선택

msalomon
msalomon #1등 상금
msalomon 1,189,120 창의력 점수
  • 그래픽 디자인
  • 일러스트레이션
  • 창의적인 글쓰기
  • 라벨 & 패키지 디자인
  • Photography
스페인

Personal & Fresh Sunshine공모전 #1등 상금 2,500€

We really liked the board's right amount of appeal, branding and communication. The entry has a strong potential to capture audience attention - creatively using color strengthen messaging of what Dole Fruit Bowls can bring in to a person and this being their angle of "power". This entry also supports the positive image of Dole as it uses "sunshine" for symbolism. This entry sparks many creative executions in our minds that can further strengthen the product's benefit and message.

Dole
85thoughts
85thoughts #2등 상금
85thoughts 107,820 창의력 점수
  • 창의적인 글쓰기
  • Script Writing
영국

Stairs공모전 #2등 상금 1,500€

We liked the simplicity and straightforwardness of this entry - captures one's daily life full of challenging tasks that was augmented dose of Dole Fruit Bowls, you are equipped with what the "power" that one needs to go throughout the rest of the day, despite the energy that was put on everything one has accomplished.

Dole
aschmidt
aschmidt #3등 상금
aschmidt 173,990 창의력 점수
  • 그래픽 디자인
  • 일러스트레이션
  • 창의적인 글쓰기
  • 라벨 & 패키지 디자인
  • Photography
  • Script Writing
독일

DOLE: BEAT OF LIFE공모전 #3등 상금 500€

This is a quite creative and interesting entry. We liked how the fruit bowls was used as an icon of sound and depicts a curious beat that entices the subject to get up and grab a bowl. This action in turn, gave the "power" needed for them to continue on their tasks.

Dole
the-inception
the-inception #4등 상금
the-inception 129,360 창의력 점수
  • 그래픽 디자인
  • 애니메이션
  • 창의적인 글쓰기
  • 라벨 & 패키지 디자인
  • Photography
  • Script Writing
이탈리아

Kite공모전 #4등 상금 500€

The creative link between the relevance of fruit and the energy and power was truly creative. It sparks different ideas of execution that will make the board grab more attention and carry out a stronger message.

Dole
lugossyakos
lugossyakos #5등 상금
lugossyakos 48,680 창의력 점수
  • 그래픽 디자인
  • 일러스트레이션
  • 창의적인 글쓰기
  • 라벨 & 패키지 디자인
  • Script Writing
헝가리

The Best Part Of The Day공모전 #5등 상금 500€

Very creative indeed. We liked the idea of creating an iconic sign that may be promising to use that shall arouse curiosity which will potentially build brand awareness and messaging. We also thought of linking the D symbol to a fruit cup held sideways! Now that's what sparking an idea in our mind means!

Dole
gi_leiva
gi_leiva #6등 상금
gi_leiva 423,770 창의력 점수
  • 그래픽 디자인
  • 창의적인 글쓰기
  • 라벨 & 패키지 디자인
  • Script Writing
아르헨티나

Pale Energy공모전 #6등 상금 500€

Simple, straightforward and universal. Effectively shows individuals that carry out different lives with one thing in common on that they both use up energy which needs to be replenished at the later part of the day. This is where Dole Fruit Bowls effectively comes in - giving back the "power" they need to carry out their daily lives.

Dole
kdovgun
kdovgun #7등 상금
kdovgun 39,500 창의력 점수
  • 그래픽 디자인
  • 동영상
  • 일러스트레이션
  • 애니메이션
  • 창의적인 글쓰기
  • 라벨 & 패키지 디자인
  • Photography
  • Script Writing
러시아

"The charge of energy in one bowl" is the perfect snack for every day!공모전 #7등 상금 250€

Very creative and realistic! This entry illustrates the reality of our daily challenges and when you come to think of it, can be broken down to mini-boards with all the same message - Dole Fruit Bowls is your perfect "power-up" snack companion for your daily struggles.

Dole
thechulun
thechulun #8등 상금
thechulun 1,108,920 창의력 점수
  • 그래픽 디자인
  • 동영상
  • 애니메이션
  • 창의적인 글쓰기
인도네시아

Mission: Impossible공모전 #8등 상금 250€

I loved it's powerful and relevant story - very creative to use the Mission Impossible execution and link Dole Fruit Bowls as the main tool to carry out "impossible" challenges and assignments.

Dole
tavoaxdonis
tavoaxdonis #9등 상금
tavoaxdonis 108,980 창의력 점수
  • 그래픽 디자인
  • 일러스트레이션
  • 애니메이션
  • 창의적인 글쓰기
  • 라벨 & 패키지 디자인
  • Script Writing
과테말라

Alternate universe공모전 #9등 상금 250€

I really appreciated the nice messaging that came with this board as it looks to 10 years and beyond and highlights on what the benefit of fruit can be in the longer run.

Dole
ma-create
ma-create #10등 상금
ma-create 840,370 창의력 점수
  • 그래픽 디자인
  • 일러스트레이션
  • 창의적인 글쓰기
  • 라벨 & 패키지 디자인
  • Script Writing
러시아

elevator공모전 #10등 상금 250€

I enjoyed the creative execution of using an elevator to depict clear messaging of power - in times of power out, there is a Dole Fruit Bowl to power one up.

Dole

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