A new value menu for McDonald’s US. 공모전이 마감되었습니다.
eÿeka 익스프레스

A new value menu for McDonald’s US. 공모전 결과를 확인하세요


도전

공모전 내용 요약

Invent the next McDonald’s value menu!

Invent the next McDonald’s value menu!

Easy Submission Form: visual + answers

개요 전체 읽기

54f0b855f62d4c11bd8785db49c74c76

McDonald's Mcdonalds

Thank you so much everyone who participated. Your input was highly valuable and really insightful, interesting, and unique. The approaches you all came up with to solve for the challenge were thoughtful and well articulated. All of your hard work is much appreciated. Thank you so much.

배심원 상금 수상자

McDonald's의 선택

ma-create
ma-create #1등 상금
ma-create 908,020 창의력 점수
  • 그래픽 디자인
  • 일러스트레이션
  • 창의적인 글쓰기
  • 라벨 & 패키지 디자인
  • Script Writing
러시아

DS47217_for_C11542공모전 #1등 상금 1,250€

Our client really liked the uniqueness of of the more you order the more you save. It will really help them think about driving incrementality and promote people to order more from the Value Menu to make a complete meal and feel valued and rewarded.

McDonald's
Voine
Voine #2등 상금
Voine 51,750 창의력 점수
  • 그래픽 디자인
  • 동영상
  • 일러스트레이션
  • 애니메이션
  • 창의적인 글쓰기
  • 라벨 & 패키지 디자인
  • Script Writing
루마니아

DS47047_for_C11542공모전 #2등 상금 900€

Flipping the narrative with beloved McDonald's fries being the hero. It was also unique how upon buying a fry you "unlocked" special savings and encouraged people to make a meal or combo in a way no other fast food restaurants are doing right now.

McDonald's
conceptionredaction
conceptionredaction #3등 상금
conceptionredaction 179,590 창의력 점수
  • 창의적인 글쓰기
  • Script Writing
오스트레일리아

DS45574_for_C11542공모전 #3등 상금 600€

The idea of unlocking savings. So by ordering a meal you unlock special pricing on an assortment of other items. The client quite liked the idea of "unlocking savings" to represent value in a new way.

McDonald's

커뮤니티가 좋아하는 작품

피드백 서클에서 참여자들의 투표수에 기반

우수성의 Top

독창성의 Top

스토리 텔링의 Top

Rewards

Learn more

2 Rewards

  • Cloverse
  • kashkasiri

A new value menu for McDonald’s US. 커뮤니티

공모전에 참가한 창의적인 참여자들을 모두 만나기

참여자수 30 명