A new value menu for McDonald’s US. 공모전이 마감되었습니다.
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A new value menu for McDonald’s US. 공모전 결과를 확인하세요


공모전 내용 요약

Invent the next McDonald’s value menu!

Invent the next McDonald’s value menu!

Easy Submission Form: visual + answers

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McDonald's Mcdonalds

Thank you so much everyone who participated. Your input was highly valuable and really insightful, interesting, and unique. The approaches you all came up with to solve for the challenge were thoughtful and well articulated. All of your hard work is much appreciated. Thank you so much.

배심원 상금 수상자

McDonald's의 선택

ma-create #1등 상금
ma-create 908,020 창의력 점수
  • 그래픽 디자인
  • 일러스트레이션
  • 창의적인 글쓰기
  • 라벨 & 패키지 디자인
  • Script Writing

DS47217_for_C11542공모전 #1등 상금 1,250€

Our client really liked the uniqueness of of the more you order the more you save. It will really help them think about driving incrementality and promote people to order more from the Value Menu to make a complete meal and feel valued and rewarded.

Voine #2등 상금
Voine 51,750 창의력 점수
  • 그래픽 디자인
  • 동영상
  • 일러스트레이션
  • 애니메이션
  • 창의적인 글쓰기
  • 라벨 & 패키지 디자인
  • Script Writing

DS47047_for_C11542공모전 #2등 상금 900€

Flipping the narrative with beloved McDonald's fries being the hero. It was also unique how upon buying a fry you "unlocked" special savings and encouraged people to make a meal or combo in a way no other fast food restaurants are doing right now.

conceptionredaction #3등 상금
conceptionredaction 179,590 창의력 점수
  • 창의적인 글쓰기
  • Script Writing

DS45574_for_C11542공모전 #3등 상금 600€

The idea of unlocking savings. So by ordering a meal you unlock special pricing on an assortment of other items. The client quite liked the idea of "unlocking savings" to represent value in a new way.


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A new value menu for McDonald’s US. 커뮤니티

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참여자수 30 명