Food and beverage packaging plays an important and valuable role in our modern daily lives, allowing us to enjoy safe and quality products, yet is concerningly ending up on our streets, in waterways and in oceans. To address this urgent environmental challenge and make litter a thing of the past, last year The Coca-Cola Company announced a global ambition to help create a World Without Waste.
This includes goals to collect a bottle or can for each one it sells by 2030, ensuring that 100% of its packaging is recyclable by 2025, and ensuring that 50% of packaging is made from recycled materials by 2030. As part of this effort, the company is focusing on the entire packaging lifecycle: from how bottles and cans are designed and made, to how they are collected and reused.
Innovation and partnership are at the very heart of this approach, and so we are keen to hear your ideas to help us design better PET plastic bottles. We are looking to crowdsource ideas and innovations for a next-generation sustainable bottle closure system (bottle caps) that remains attached to bottles and can help ensure a healthier, debris-free environment.