Coca-Cola - Energizing Refreshment 공모전이 마감되었습니다.

可口可乐 - 活力清爽 공모전 결과를 확인하세요


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Case Study: Interpreting Coca-Cola’s energizing refreshment

Find out more about Coca-Cola's success story

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공모전 내용 요약

用你个性的方式去诠释可口可乐的 “活力清爽”

可口可乐诚意邀请你加入到“活力清爽”的行列。

告诉我们,你如何用你个性的方式去诠释可口可乐的 “活力清爽”? 任何方式、任何创意。

你可以通过视频/动画,可以通过设计/插画,还可以通过摄影作品来展示。

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Coca-Cola Coca-cola

"The quality far surpassed our expectations. This had a ripple effect on our organisation in the way we do things, the way we access creative concepts and fresh ideas." - Leonardo O'Grady, IMC Director ASEAN

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Coca-Cola의 선택

동영상 카테고리

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뉴질랜드

#1 Prize of 24,000€

When I entered this contest, I was a student in my last year of a commerce degree. I used my eYeka entry to help get a job at an advertising agency which was a dream come true for me. I wanted to enter because it was a good way for me to hone my craft and scratch my creative itch. I think the idea was born out of trying to imagine how my small home town could become a bit more exciting and a desire to practice some newly-acquired AfterEffects skills. When I learned I'd won $30,000 you might think I had a crazy big party, but no, I bought me and my flatmates pizza for dinner. I saved the prize money and recently spent it travelling Latin America for 6 months which created some of the best memories of my life so far.

When I entered this contest, I was a student in my last year of a commerce degree. I used my eYeka entry to help get a job at an advertising agency which was a dream come true for me. I wanted to enter because it was a good way for me to hone my craft and scratch my creative itch. I think the idea was born out of trying to imagine how my small home town could become a bit more exciting and a desire to practice some newly-acquired AfterEffects skills. When I learned I'd won $30,000 you might think I had a crazy big party, but no, I bought me and my flatmates pizza for dinner. I saved the prize money and recently spent it travelling Latin America for 6 months which created some of the best memories of my life so far.

Coca-Cola

사진 카테고리

garychan
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  • Photography
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#1 Prize of 12,000€

디자인 카테고리

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이탈리아

#1 Prize of 8,000€

kluster
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#2 Prize of 4,000€

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kluster 530 창의력 점수
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  • 라벨 & 패키지 디자인
이탈리아

#3 Prize of 4,000€


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