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Case Study: Positioning Mini Oreo on The Market

Find out more about Mini-Oreo's success story

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你刚刚创造了迷你奥利奥,并希望你能把它介绍给全世界!

通过一个平面广告,告诉我们迷你奥利奥的美妙之处!
试想想迷你奥利奥的所有特点,然后选择其中一个最吸引你的发挥,让你的广告生动有趣。我们的目的在于让大家相信迷你奥利奥是他们最佳选择!

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Mini-Oreo Mondelez

Dear Community,

We (the EU Oreo team, sat in our little Paris office…), wanted to thank you all across the world for the amazing contribution to our Mini-Oreo project !! We have been honestly overwhelmed by the great responses we’ve received. Both in term of number of proposals and in quality of execution.

It has been a pleasure and a lot of fun to look through the hundreds of print advertising you’ve submitted. Not 2 creative ideas were similar, and you brought a lot of humour, emotion, and creativity to your work.

And more importantly, you gave us a lot of insights in term of how to position our Mini-Oreo cookie. So we wanted to warmly thank you for that.

It sounds like such a ‘cliché’ if we say it was very hard for us to reduce 500 submission to only 4 winners, but it truly truly was ! So a big apology to those of you who are not in our final 4 list – we guarantee you that it certainly wasn’t for lack of creativity !

So thanks again for all your help & enthusiasm on this project.

We wish you all the best for your next submissions.

Kind regards

The Oreo team :)

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