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Case Study: Positioning Mini Oreo on The Market

Find out more about Mini-Oreo's success story

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공모전 내용 요약

Kamu baru saja menciptakan Mini Oreo dan kamu ingin memperkenalkannya ke seluruh dunia!

Melalui print ad (iklan cetak), tunjukkan kami apa sih kehebatan dari produk baru ini.

Bayangkan tentang segala karakteristik dari Mini Oreo dan wujudkan satu hal yang membuatnya sangat menarik untukmu. Tujuannya adalah untuk meyakinkan semua orang bahwa Mini Oreo adalah pilihan terbaik untuk mereka!

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Mini-Oreo Mondelez

Dear Community,

We (the EU Oreo team, sat in our little Paris office…), wanted to thank you all across the world for the amazing contribution to our Mini-Oreo project !! We have been honestly overwhelmed by the great responses we’ve received. Both in term of number of proposals and in quality of execution.

It has been a pleasure and a lot of fun to look through the hundreds of print advertising you’ve submitted. Not 2 creative ideas were similar, and you brought a lot of humour, emotion, and creativity to your work.

And more importantly, you gave us a lot of insights in term of how to position our Mini-Oreo cookie. So we wanted to warmly thank you for that.

It sounds like such a ‘cliché’ if we say it was very hard for us to reduce 500 submission to only 4 winners, but it truly truly was ! So a big apology to those of you who are not in our final 4 list – we guarantee you that it certainly wasn’t for lack of creativity !

So thanks again for all your help & enthusiasm on this project.

We wish you all the best for your next submissions.

Kind regards

The Oreo team :)

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