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공모전 내용 요약

다논의 사명을 사진과 슬로건으로 표현하세요!

다논의 사명은 사람들에게 건강하고 행복한 삶을 즐길 수 있도록 최고의 요거트를 제공해드리는 것입니다. 이렇게 건강과 즐거움을 드리겠다는 책임감이 다논 요거트를 세계의 신선한 유제품을 이끄는 리더로 성장시켰습니다.

요즘 다논 요거트는 자사의 사명과 신념을 보다 멋지고 흥미롭게 표현하기 위한 방식을 찾고 있습니다.

오늘 당신의 창의적인 도전은 다논의 가치를 더할 수 있는 디자인(일러스트레이션이나 사진)에 생동감을 더해준다거나 슬로건을 만드는 것입니다.

제출형식: 사진이나 일러스트레이션.

시각 자료를 만화 영상으로 제작하셔도 무방하지만, 출품작은 5초를 넘지 않는 분량이어야 합니다.

3 수상자 109 참여자들 152 작품이 접수됨 30 국가 10 언어

배심원 상금 수상자

Danone의 선택

met_mangindaan
met_mangindaan #1등 상금
met_mangindaan 0 창의력 점수
  • 그래픽 디자인
인도네시아

Danone submission공모전 #1등 상금 3,000€

I heard about eYeka few months ago from my friend. He told me eYeka shares good creative challenge from great companies around the world. As a start, me and him (an animator) create an animated video for Lenovo (be a doer) challenge. We have lost on that challenge, but I don't give up. I made an illustration for Stand for Japan and lost again. And as my third attempt, I asked my friend Rangga Immanuel (great senior art director) to join the Danone challenge. Actually it's not an easy task because I saw the brief challenge days before the deadline and we had not enough time to do some brainstorming session and exercises. We just shared the ideas via email in 2 days and I did the visual in 2 days. Based on the video profile attached on the brief and did some little research on the net, we did this concept.

We specially loved the positive energy and inclusiveness of the proposed visual. The author captured in a very creative way the intergenerational dimension of our products. Also glad for us to prize an author from such an important country for the future growth of Danone Dairy such as Indonesia.

Danone
howyee
howyee #2등 상금
howyee 6,090 창의력 점수
  • 그래픽 디자인
  • 일러스트레이션
  • 창의적인 글쓰기
  • 라벨 & 패키지 디자인
홍콩

MAKE YOU HEALTHY, MAKE YOU SMILE공모전 #2등 상금 1,500€

Happy to share my experience with you. Last year I resigned my job and would like to do something creative and relate to drawing. However, it is hard to find as I don't have art and design background. At that time, I found eYeka from Internet. Since I only know drawing, I could only participate the contest with illustration. My creation process is very simple. After studying the contest brief, I will draw out my first idea, then study again and elaborate more. Sometimes my idea may totally change. I think a detail brief could inspire more idea.

Great visual, its simplicity and its colors …Very meaningful print of actions and passion which are inside of a cup of Danone Yoghurt.

Danone
hunty
hunty #3등 상금
hunty 71,010 창의력 점수
  • 그래픽 디자인
  • 일러스트레이션
  • 애니메이션
  • 창의적인 글쓰기
  • 라벨 & 패키지 디자인
  • Photography
영국

Danone - Theres love in it공모전 #3등 상금 500€

I enjoy the challenge that all the contests provide. Having worked in the Advertising Industry as an Art Director for a lot of years before I had my car smash. I found that eYeka provides me with creative challenges that test my ingenuity, as I attempt to produce good ideas in a professional way without having all the technical back up I used to have. At the end of the day a good idea is what counts. Danone products are regular residents in my refrigerator and I felt I had a connection with the product and the visual answers the brief asked for. When I have decided to take part in a project I usually spend some time creating a theme board palette of ideas, colors and typography. My inspirations are drawn from every form of visual media, but most importantly from my love of the Fine Arts and Advertising. Most of the work that I do is done alone but there are occasions when I collaborate with musicians and film makers to produce a complete project.

The submission cough our attention by the power of a simple tag line. Simple but very meaningful words

Danone

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