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Case Study: Reinventing instant coffee, café style

Find out more about NESCAFÉ's success story

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공모전 내용 요약

Reinventa el café instantáneo, estilo cafetería

El café instantáneo ha evolucionado en los últimos años, empezando con un polvo marrón en un tarro hasta llegar a productos mas recientes en bolsitas individuales que proveen creaciones de estilo cafetería tales como el café con leche o el cappuccino. Sin embargo, mucha gente aún se muere por una taza de café de cafetería (piensa en la cafetería de tu barrio). No solo el café de cafetería tiene buena apariencia, sino que también huele como un café de calidad, cuenta con un aroma particular, una espuma deliciosa y puede ser preparado de acuerdo a tus gustos.

¿No sería ideal tener el café instantáneo al alcance de tus manos en casa, cuando tú lo desees, y a la vez también poder disfrutar del estilo cafetería?

Combina lo mejor de ambos mundos reinventando el café instantáneo con una idea de producto que pueda ser disfrutado en casa como un deleite, estilo cafetería.

Fotografías, ilustraciones, croquis, guiones, y cualquier medio visual que te permita describir tu idea.

3 수상자 116 참여자들 138 작품이 접수됨 32 국가 9 언어
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NESCAFÉ Nestle

“Our partnership with eYeka will enable new thinking and a fresh approach taking our
existing consumers, and using their ideas and their voice, to shape our brands for the future.’’

배심원 상금 수상자

NESCAFÉ의 선택

디자인 카테고리

kleww
kleww #1등 상금
kleww 2,040 창의력 점수
  • 그래픽 디자인
  • 일러스트레이션
  • 라벨 & 패키지 디자인
프랑스

#1 Prize of 7,500€

Some months ago one of my friends told me about eYeka. I’ve never participated in the contests before, but she said it was about being very creative for well-known brands and as a freelance graphic-designer I liked the idea. I’m an instant coffee-drinker so this topic inspired me, as I’m too lazy to prepare a real home-made coffee or to go to a café. I’ve got inspired by Nutella products – small sticks and chocolates, I think their packaging as always fun. Anyway, thank you so much eYeka!

Morsy
Morsy #2등 상금
Morsy 20 창의력 점수
  • 그래픽 디자인
프랑스

#2 Prize of 5,000€

I knew eYeka through an email I received and I generally participated in contests for the money and possibility of making professional connections. I took part in this contest simply because I was inspired by the brief. Normally I create my media by using Illustrator and brain… Thinking, I mean. I usually work alone and I get inspiration from luxury stuffs, everyday life, and urban lifestyle.

Phixel
Phixel #3등 상금
Phixel 7,350 창의력 점수
  • 그래픽 디자인
  • 동영상
  • 일러스트레이션
  • 애니메이션
  • 창의적인 글쓰기
  • 라벨 & 패키지 디자인
  • Script Writing
알제리

#3 Prize of 2,500€

I have known about eYeka through a friend. I like to participate in eYeka’s contests because of challenges. Sometimes some creative briefs are very hard to answer to… and this is the very exciting part i like ! The Nescafé contest was especially fun. Making a packaging or an idea for one of the most greatest brand in the world is just awesome! I usually use Illustrator and photoshop to create medias. this is the last part of the process. the first one is to makes researches (a lot of researches!!!) to be sure to understand the subject you want to work on. Inspiration is…well… a very large field to play in! everything inspires me in general. for this contest, for example, i went through reading scientific articles on the internet about coffee !!! I often worked in a team when i was an agency’s Art Director. Now that i’m a freelancer, most of the time, i work alone. THANK YOU VERY MUCH EYEKA! YOU ROCK!!


Nescafé 커뮤니티

공모전에 참가한 창의적인 참여자들을 모두 만나기

Well done, guys! You have successfully helped Nescafé re-invented instant coffee with a new product idea. We received a lot of nice entries where they show really unique ideas we’ve never seen before. Creativity at its’ best!

참여자수 116 명