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Case Study: Convincing mums that "Dirt is good"

Find out more about Omo's success story

도전

공모전 내용 요약

向妈妈们展示为什么污渍是有益的

提示: 请务必完整阅读整个比赛简介以了解比赛内容,请勿只单单阅读比赛摘要。

在生活中,你时常会在非同寻常的境况中学到珍贵的知识,特别是在你的童年时期。当你为了解救邻居家被捆在树枝上的小猫而爬上树时,你学会了帮助。当你把水彩挥舞到墙壁上时,你学会了创造。当你在满是泥泞的公园里迷路时,你学会了如何找到自己的路和坚强。你在这个非常时候被弄在身上的污渍,是有价值且难忘的课程,就像母亲们希望教会她们的孩子的那样。

给我们讲一个不寻常且惊奇的故事,告诉我们一个智慧的母亲如何通过污渍有创造性地给她的孩子(们)上了有意义的一课。

格式:不超过60秒的视频/ 动画、插画/摄影。

6 수상자 67 참여자들 88 작품이 접수됨 28 국가 8 언어
230990b0cba8013085800015170d9a98

Omo Unilever

eYeka’s creators gave us fresh, unexpected ideas on how we could better communicate to mums in a more engaging fashion.
Kaarthik Subramani (Brand Development Director, Unilever)

배심원 상금 수상자

Omo의 선택

동영상 카테고리

FlojoArt
FlojoArt #1등 상금
FlojoArt 50 창의력 점수
  • 그래픽 디자인
  • 동영상
  • 일러스트레이션
  • 애니메이션
독일

#1 Prize of 6,000€

When I read the brief, I was very much inspired. I had a lot of different ideas but I needed to chose one. After selecting the concept, I started with the 3D modeling and then animation. In my video, there is a story about a new shirt, which became dirty later on.

After trying on different techniques, I decided to use a  cloth for the simulation and for the dirt, dynamic paint that makes it look more interesting. This was the hardest part , and the part which took the most time.

But it was really lot of fun make some tests and work on it. I hope you can see it a little bit in the video.

But I really did not expect the first place! This is awesome!! And it brings me one step closer to start studying 3D animation.

Thank you so much eYeka for this!

KlipProduction
KlipProduction #2등 상금
KlipProduction 0 창의력 점수
  • 동영상
프랑스

#2 Prize of 3,000€

I am very proud of this 2nd prize in such an important contest. It is the 2nd time I win a prize for only 6 entries. It is amazing and like this ratio!! Let’s hope it lasts!   
No, seriously, Shooting took place on my own apartment, with real wet paint and real kid with high-energy… Now, I can say it, I was a little bit scared for my curtains.
I am also very happy for actors, who are my friends and a real family in true life (son, mother and father, who plays the child in the future). It was their first experience in front of camera. 
Of course I thank Eyeka and their team members for their professionalism, and Unilever for their choice.
fankyvan
fankyvan #3등 상금
fankyvan 0 창의력 점수
  • 그래픽 디자인
  • 동영상
  • 일러스트레이션
  • 창의적인 글쓰기
  • 라벨 & 패키지 디자인
인도네시아

#3 Prize of 1,000€

When I saw the email that said “Congratulation, your entry is a winner.”, I shouted to the other team members and made some noise in the house. We couldn’t believe it that we won!

“Dirt is Good” was the first contest I participated in with the creative team that was formed in a jiffy. They are Didiek Sapta Hadi, Abdul Razzaq, Afdhilki Farid E., Yogi Maulana, Dedi Yandra, Melitta, Olivia Lee, and myself. Coming up with the idea was the hardest part. After reading brief, preparing pens and papers and then we started to gather any idea that may be suitable for the theme. Sometimes weird ideas came up. Unfavourable weather was an obstacle in the production process, but we could get through it happily.

Thank you, eYeka!  

디자인 카테고리

edulien
edulien #1등 상금
edulien 0 창의력 점수
  • 그래픽 디자인
  • 동영상
  • 일러스트레이션
  • 창의적인 글쓰기
  • 라벨 & 패키지 디자인
스위스

#1 Prize of 3,000€

I knew eYeka from a friend. I work in visual communication industry (video, graphics, illustration,…) and I like having a variety of projects where I can express my idea freely. I took part in this contest because I immediately had an idea upon seeing the brief.

I did not believe it when I found out I won!

My creation process starts with me brainstorming around the product. After that, the same with the direction of the brief. I usually find 5-10 ideas and I choose the best (not always the case).

I am interested in many art forms (photography, painting, illustration, video, …). A picture or a movie can give me a lot of ideas. Often I get inspiration with things totally different from the final result. I work alone essentially.

Icecream
Icecream #2등 상금
Icecream 80 창의력 점수
  • 그래픽 디자인
  • 동영상
  • 일러스트레이션
  • 애니메이션
  • 창의적인 글쓰기
  • 라벨 & 패키지 디자인
  • Photography
  • Script Writing
우크라이나

#2 Prize of 1,500€

I accidently found out about eYeka and didn’t take it seriously at first, but decided to participate to expand my portfolio. But right after my second contest, I realized that eYeka takes much of my time. I’m very happy to win my very first eYeka contest. I hope I will continue to win. This is very motivating.

Priyaaa
Priyaaa #3등 상금
Priyaaa 800 창의력 점수
  • 그래픽 디자인
  • 동영상
  • 일러스트레이션
  • 창의적인 글쓰기
  • Photography
싱가포르

#3 Prize of 500€

I came across eYeka when I was just scavenging around the net for some design inspiration. It just happened! And it was quite interesting cause it was a competitive platform to showcase talents around the world on a website! 

I participate in contests because it gives a sense of challenge within me, so that I can prove myself that I can create something that is out of the norm yet creative. I took part in this contest because it was challenging in a way, as showing dirt in a positive manner was something not easy to visualize in print form. 

I’m definitely thankful for eYeka for giving me this opportunity to appreciate what I’ve done for this competition so far! My inspirations come and go, daily, every minute. It’s almost everywhere around me. 


污渍是有益的 커뮤니티

공모전에 참가한 창의적인 참여자들을 모두 만나기

It was such a fun time reviewing all of your submissions for our Dirt is Good contest, and the judges do feel the same way too! Pat yourself on the back, guys, for you have done such an awesome job! Thank you very much for your participation in this creative challenge.

참여자수 67 명