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공모전 내용 요약
육상 팬들에게 도요다의 놀라운 “와쿠-도키” 쇼케이스
중요: 본 공모전을 이해하기 위해서는 간단 정보보기 뿐만 아니라 공모 개요 전체를 반드시 읽어보셔야 합니다.
“와쿠-도키”는 당신의 심장이 기대감으로 뛸 때 느껴지는 감정이랍니다. 강렬한 아드레날린이 분비되면서 순수한 기쁨과 흥분감을 가져다주는 기분이죠. 육상같은 스포츠는 “와쿠-도키”의 순간으로 가득하답니다.
도요다는 2013년 모스크바 국제육상 협회(IAAF) 월드 챔피언쉽을 후원하고 있는데요. 도요타가 원하는 것은 세계 사람들에게 스폰서쉽이 바로 전 세계 육상팬들의 “와쿠-도키” 정신과 연결되어 있다는 것을 알리고 싶습니다.
도요다를 위한 독특하고 스타일리쉬한 젊은 에너지가 넘치는 신나는 이벤트 아이디어
당신의 아이디어는 여러 도시에서의 이벤트 개발과 전 세계 관객들을 대상으로 글로벌 홍보 캠페인을 벌이는 데 도움이 될 것입니다.
제출 형식: 그림, 일러스트레이션, 스케치, 스토리보드 및 당신의 아이디어를 표현할 수 있는 어떤 시각 매체든지 가능 합니다.
배심원 상금 수상자
Toyota의 선택
NataPictureton #1등 상금
#1 Prize of 2,000€
remake1990 #2등 상금
#2 Prize of 1,000€
A friend showed me eYeka website and told me there are some video contests going on, So I checked it out and then signed up :) it's a very cool website that gathers different creators in different segments.
I like sharing my thoughts, especially those about filmmaking, or script writing ideas, so I participate in contests. I especially like those idea contests asking for “ideas for TV scripts, events …” they drive me to participate.
When I knew I won in this contest… It was a mixture of joy and anticipation because eYeka told me that I have to wait the Toyota to decide if they will buy the intellectual property, which it didn't happen at last, but overall I felt great, it was like this smile ” ^^ “.
When creating entries, I usually start with PowerPoint and then convert to pdf for better visual and esthetic content.
I don't know exactly where I get inspiration from , I just take the first idea that comes to my head, then I will work on them and try to develop them, that's all. I create everything by myself
tagore #3등 상금
#3 Prize of 750€
About one year and a half back, I found eYeka via google search. I participate in contests simply because it's fun. I am restless my nature and I constantly need to engage myself in a creative process. And each time there is a new brief on eYeka that takes my fancy, it helps me engage myself.
When I got the news that I won, I feel GREAT! Hope it won't just stop at this. When creating the media, I follow the “No hard and fast rule”. But when an idea sprouts in my head, I just follow it intuitively with a bottle of beer :)
I get an adrenalin rush just when I am working on a brief. And that process itself is my inspiration. I work alone.
thewiner #4등 상금
#4 Prize of 500€
I knew eYeka from the internet. I decided to participate in Toyota contest because I am very interesting about the event idea, I like Toyota product and I have created many events in Indonesia for national covered. When I found out I won, wow it's like the dream come true!
When creating media, I will observe and check what the trend is, to see what the brand behavior is and I will then choose the concept.
My inspiration comes from my imagination when I see some movie or when I travel.
I work alone to create ideas, but I will then work with my colleague for the design.