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Case Study: Co-creating original designs to personalize an automotive icon

Find out more about Citroën's success story

도전

공모전 내용 요약

Give a touch of French luxury to the Citroën DS3 design

Citroën, one of the largest automobile manufacturers is looking for creative designs to uniquely customize and personalize the Citroën DS3 model.

Create stylish designs, inspired by French Luxury to personalize the Citroën DS3. Your designs will be applied to the roof (design and color), outside rear-view mirrors (color, design), dashboard (color and design) and wheel rim (design and color).

Format: Print or Illustration (2D).

3 수상자 117 참여자들 186 작품이 접수됨 23 국가 10 언어
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Citroën Psa peugeot citroen

Citroën team thanks you all for the huge work that you have done for this contest. The entries were original, very fine and audacious. Most of them fit our expectations. But some of them went beyond our expectations and really surprised us. It has been very important for us to have fresh look from someone who doesn’t belong to our team.

배심원 상금 수상자

Citroën의 선택

MOCKI010
MOCKI010 #1등 상금
MOCKI010 40 창의력 점수
  • 그래픽 디자인
  • 일러스트레이션
  • 라벨 & 패키지 디자인
독일

#1 Prize of 5,000€

The first design OUI, we chose because of its simplicity, its visual impact and use of a very famous French word – a synonym of openness and joy of life.

Citroën
lewistso
lewistso #2등 상금
lewistso 0 창의력 점수
  • 그래픽 디자인
  • 애니메이션
홍콩

#2 Prize of 3,000€

The second design LYS was a surprise for us. The LYS reminds us of a royal France, a very traditional vision. But after all it puts DS at the heart of noble cars! We also appreciated pastel colours and femininity.

Citroën
jerom_goof
jerom_goof #3등 상금
jerom_goof 0 창의력 점수
  • 그래픽 디자인
프랑스

#3 Prize of 2,000€

The final winner has managed to use a very traditional French drawing – la toile de Jouy. This was also a surprise for us. Very audacious and unseen in auto-mobile design.

Citroën

Citroën DS3 커뮤니티

공모전에 참가한 창의적인 참여자들을 모두 만나기

참여자수 117 명