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Case Study: Boosting Schick's ROI with "titanium-grade" videos

Find out more about Schick Quattro's success story

도전

공모전 내용 요약

"티타늄"이 어떻게 예상치도 못했던 극적인 변화를 만드는 지를 표현해보세요

중요: 본 공모전을 이해하기 위해서는 간단 정보보기 뿐만 아니라 공모 개요 전체를 반드시 읽어보셔야 합니다.

티타늄은 놀라운 금속입니다. 강철만큼 강하지만 42%나 가볍기 때문에, 티타늄 “아이언 맨”은 강하면서도 매우 민첩하고 빠르게 움직일 수 있습니다. 외부 환경에 의해 변성을 일으키지않는 뛰어난 내구성을 가지고 있습니다. 바로 이러한 특성 때문에 다른 금속에 비해 오래 원래의 상태를 유지 할 수 있습니다. 만약 티타늄으로 된 골동품이 있는데 실제보다 오래 되어보이지 않는다면 놀라지 마세요. 진품일 수 있습니다!

매우 강하고 내구성이 있는 티타늄은 당신이 필요로 할 때 당신과 당신의 인생을 바꿀 수 있는 잠재력이 있습니다.

티타늄이 당신의 주변의 어떤 사물을 훨씬 강하게 견딜 수 있도록 “티타늄” 버젼으로 변신시킴으로써 예상치도 못했던 차이를 보여 주는 상황을 만들어 주세요 매력적이고, 남성적이며 유머러스한, 또는 감성적인 순간을 보여주세요. 

제출 형식: 60초 분량의 비디오/애니메이션, 또는 그림, 일러스트레이션, 사진.

개요 전체 읽기

6 수상자 82 참여자들 112 작품이 접수됨 30 국가 9 언어
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Schick Quattro Energizer

“Each of these ideas touched us in a different way but all had one thing in common: they had high engagement and quickly brought the issue around “transformed with titanium” to light. The three videos are quite different from one another in tone and manner, but all three had something in common – a common day situation or your average person who unexpectedly experiences the durability or sharpness of titanium.

At Schick we work hard to be “real, approachable, and authentic – these spots captured that essence for us. That came through in a lot of the submissions actually. The design commonalities were two fold: 1) they stop you because they visually ask you to reconsider the norm. The slight sexual innuendo in two of them we felt led to shareability while the third design is particularly good at defining the key message that with titanium the expected does not happen at a glance.

Great submissions, great inspiration for our brand!”

"eYeka's co-created videos offered unexpected, leftfield creative approaches yet performed strongly against our campaign KPIs." - Geoffrey Pickens, Men’s & Shave Prep Segment Director, Energizer Asia Pacific, inc.

배심원 상금 수상자

Schick Quattro의 선택

동영상 카테고리

Usyaev
Usyaev #1등 상금
Usyaev 69,110 창의력 점수
  • 동영상
  • 창의적인 글쓰기
  • Photography
러시아

SCHICK moment공모전 #1등 상금 10,000€

I knew eYeka about one year ago, and I immediately talked to myself that I would love to take part in the competitions. I participate in competition, because I want to show that you can create good jobs that will win. In this competition, I want to show that there are situations in life that many of us have faced, they are funny, sometimes annoying.

I feel a great lift emotionally, when I knew I won. Usually I’m trying to skip the competitive activity in itself and the surrounding reality, sometimes I watch videos, read books and scientific facts to get inspiration. Finally, after a few days of gestation, idea is born something worthwhile. The inspiration I get are from friends around me, events that are happening in my life,  and books, movies. I have a team – They help me with the details of the script, creating music background, and with the shooting process.

Capn_Polyester
Capn_Polyester #2등 상금
Capn_Polyester 5,050 창의력 점수
  • 동영상
뉴질랜드

My Axe is Blunt! 2공모전 #2등 상금 6,000€

I found eYeka by searching from the internet, I have entered two contests and won prizes for both.

I think it’s a great way to have a fun project that will hopefully pay at the end. I participate in this contest because the brief looks fun.

When I found out I won, I was super happy, money this time of year is great! I usually shoot on a 550d DSLR camera and edit with Final Cut Pro, I try to think outside the box, come up with solutions that wouldn’t be available from a typical ad agency. I used to work alone but I’ve now got a producing partner called Doug who is ace!  hopefully we will be making loads more contest entries in the future.

FlojoArt
FlojoArt #3등 상금
FlojoArt 23,560 창의력 점수
  • 그래픽 디자인
  • 동영상
  • 일러스트레이션
  • 애니메이션
독일

Razor공모전 #3등 상금 4,000€

I am now exactly one year at eYeka! And what I can say?! It really changed my way to work, my self-confidence, my life!
Next year I will start to study 3D Animation! Without eYeka, it would not be possible!

It is everytime an amazing feeling to get a prize! Not just because of the money! It always gives me the feeling that I am on the right way!
I wish eYeka and all the eYeka-artists a happy new year and a creative year 2013! Thank you for the great year! And thank you Schick and eYeka for this prize!

디자인 카테고리

LucasOttoMuller
LucasOttoMuller #1등 상금
LucasOttoMuller 540 창의력 점수
  • 그래픽 디자인
  • 일러스트레이션
아르헨티나

Schick Titanium - LOM공모전 #1등 상금 5,000€

A friend of mine sent me the link of the eYeka site and I started exploring all the contests. This is the fourth contest I participate in my life. Before this, I never considered participating. I think it is a great way to get your work exposed to many people and get valuable feedback.

The reasons I  participate in this contest are: First, I was attracted by the product of the brand, and Second, when I read the brief, I thought it was a good start to develop an idea.

I could not believe it when I got the news that I won, I had to read the email twice to make sure it was real. I thought I made a good work, I was satisfied with it, but didn’t expected to win the first prize. There are many talented professionals in this area and and competition is really hard. It’s a great motivation to continue participating!

To create my work, I always start with a pencil and any piece of paper I find, wherever I am: If I have an idea worth drawing I just make a rough sketch and put it in my pocket. Then I look for some reference material so as to develop the idea, but it is always a very organic process, I make so many changes that sometimes I get a very different outcome compared to the initial idea.

I get inspiration from really anything that get’s my attention. walking on the streets, news, magazines, advertising, internet, movies, books, stories, etc. The more things you do and see,  the more resources you have in your mind.

I usually work alone, but sometimes you require others to collaborate. I think a balance between them is the best. No matter how you work, interaction is one of the most important things for growing as a professional.

matocg
matocg #2등 상금
matocg 68,740 창의력 점수
  • 그래픽 디자인
  • 일러스트레이션
  • 애니메이션
  • 창의적인 글쓰기
체코

TITANIUM BED공모전 #2등 상금 3,000€

I was really excited when I found out that my first entry on eYeka won in the 2nd  place! I prefer 3D CG and it was really great medium for this contest.
First few days I was just thinking about ideas, then wrote out 2 of them i liked the most and I worked alone several hours (i really enjoyed) for this one to finish it… it was definitely worth it! Anyway I would LOVE to see other contestants’ entries :-)

Yunganghui
Yunganghui #3등 상금
Yunganghui 8,600 창의력 점수
  • 그래픽 디자인
대한민국

titanium can공모전 #3등 상금 2,000€

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