코카콜라 공모전 결과를 확인하세요
공모전 내용 요약
마지막으로 처음 해봤던 일을 보여주세요.
중요: 본 공모전을 이해하기 위해서는 간단 정보보기 뿐만 아니라 공모 개요 전체를 반드시 읽어보셔야 합니다.
인생은 “처음 경험하는 것”으로 가득 하죠. “처음 경험하는 것”은 가능성의 문을 엽니다. 그것은 새로운 일을 시도하고 새로운 경험을 지속하도록 해주죠. 시도하고 경험하는 용기와 호기심을 지속하기란 쉽지 않습니다. 적당한 편안함에서 벗어나기가 쉽지 않고, 항상 머뭇거리게 되고 미루게 되죠. 여러분에게 처음으로 무언가를 해본 경험이 마지막으로 언제였나요?
독창적이고 빠져들게 만드는 고품질의 단편 영화로, 코카콜라에 영감을 얻어 여러분이 마지막으로 처음 시도해 봤던 일을 저희에게 보여주세요.
배심원 상금 수상자
dreamcatcher #1등 상금
- 그래픽 디자인
100 First Times공모전 #1등 상금 24,000€
I am a director for “Freakin Rad Films” an independent online video production company. We've worked on dozens of fun independent videos for our own YouTube channel “FreakinRad” as well as many other videos for clients and online video contests. I've personally been working in the documentary world for over a decade, but also enjoy sci-fi, fantasy and action adventure fiction work. We are putting together a feature film in 2014 that takes place in the near future.
Filmmaking and storytelling are my passion and I felt so honored to be able to represent Coca-Cola with my work.
Marcs #2등 상금
- 그래픽 디자인
There is always somethings to do for the first time공모전 #2등 상금 6,000€
We were enthusiastic about the idea of taking part in a worldwide contest for such a famous brand. It was a great challenge for a small team like us but we trusted our idea and wanted to make it real.
It was exciting to help someone to do something for the first time and watch and capture his impressions and feelings so closely. We had lot of fun with the protagonist and it was a huge satisfaction for us making one of his dreams come true. It was just a gift. We lived and enjoyed a nice story, but we also made our work true and we are very happy and proud of it.
cistudios #3등 상금
- 그래픽 디자인
- 창의적인 글쓰기
- 라벨 & 패키지 디자인
- Script Writing
Joy of Coca Cola공모전 #3등 상금 3,000€
We were really excited to do this ad. As its kind of a person story to me. Me and my brothers did this when we were growing up. Coke bottles always make the perfect bottle rocket holders :) this was one of my earliest childhood memories. Film-making is always best when it is done with a team, and we were really excited to produce this spot and have fun while doing it.
We are always looking on Eyeka for fun and challenging spots to create and this one was a great fit. We always create media with a good story. That is always the first thing. Story is king. Everything else is secondary and that is our film making approach. :)
We are so excited to take 3rd place
공모전에 참가한 창의적인 참여자들을 모두 만나기
We received more than 90 entries and one of the winning entries was that of Marcos Pitarch and his colleague Borja Castelló.
His winning entry features Joaquìn Anton, a 75-years old man who had never seen the ocean in his entire life. The video shows how Marcos and his team brought Joaquìn to the sea, capturing this beautiful experience of a man who spent his entire life in Santa Cruz, Spain, without ever getting to hear the sound of waves. His dream of visiting a beach for the first time came true.
Coca-Cola featured the winning mini-film on its brand content channel Coca-Cola.tv in Latin America, bringing Marcos and his team the recognition that the spot deserved.
The story was also featured on the Spanish television, as you can see in the following spots, garnering the creators fame and recognition for a beautiful “First Time” story.