In Store Display 공모전이 마감되었습니다.

Create an interactive, eye-catching multi-sensory in-store display for hair care products!

시작 2013년 03월 28일 (목) 마감 2013년 04월 14일, 23시 59분 00초 UTC UTC 의도 결과 2013년 05월
시작
2013년 03월 28일 (목)
마감
2013년 04월 14일, 23시 59분 00초 UTC UTC
결과
2013년 05월
공모 개요

공모 내용

Using a hair care product is a pleasure. Shampoos, conditioners and creams are colorful and attractive. They smell good, they are easy to carry and nice to use. But it is not always fun to shop for hair care products. There are so many products in the aisle that there isn’t a single one that really stands out.This is because hair care product displays don’t attract much and have difficulties to engage with consumers. The only thing people can currently do is to open a bottle of shampoo to smell it, put it back and try another one…. This leaves a lot of room for creativity!

Can you come up with a product display that would immediately grab the attention of a busy shopper? A product display that would stop people in their tracks and make them want to interact with it? A product display that would turn choosing a hair care product into a great experience, appealing to all five senses?

창의적 도전

Your challenge is to create an innovative hair care product display that is attention-grabbing and that engages all five senses, allowing customers to interact with the products and thereby making them more likely to buy them.

Your product display idea has to immediately attract the attention of consumers, it must stand out among all the other products and displays competing for attention in a shop. It must make them want to interact with it, to obtain information, to feel the products, to touch them, to experience them... Try and engage all five senses as far as possible: sight, hearing, smell, touch and taste.

Your product display ideas should be designed for supermarkets, grocery stores or drugstores and could take the form of a stand, something that is at the end of the shelves or any other format that can be implemented in a hair care products aisle.

TIPS: We are giving you examples to help you understand what we expect. Please do not copy these exactly in your entry as it will be rejected.

To start creating your entry, put yourself in the shoes of a typical shopper. They walk through the door of a supermarket, go about their shopping and may or may not end up in the hair care products aisle, which is packed with competing products and displays. How can you attract their attention from the moment they walk in and direct them to a special corner of the store or into the hair care aisle of the supermarket? You could use stickers on the floor, music, lights with special effects, something attached to shopping trolleys... How would you get people to notice your display? How would it grab their attention and their interest? You could consider a stand with a totally revamped shape, or interaction with real products – for example, you could have a real coconut to taste in order to promote coconut products. What about product samples? How can technology play a role in the overall display? When you connect with a hair care brand, imagine all the sensory information that is important: what you see, smell, touch, hear and potentially taste. Tell us what happens with your display.

Your creativity has no limits here!

상금

배심원 상금*

  • #1 상금 1,250€부터 2,500€까지
  • #2 상금 750€부터 1,500€까지
  • #3 상금 500€부터 1,000€까지

* 배심원 상금은 기업의 지적 재산권 획득의 결정을 반영합니다. 지적 재산권 획득이 일어나지 않을 경우, eYeka는 총상금의 50%를 보장합니다. 기업이 공모작품에 대한 지적 재산권을 획득할 경우, 상금이 모두 지급됩니다.

제출형식

Print: presentations, photos and illustrations with text.

수상 기준

We will only accept design ideas that are unique, original and that engage many or all of the five senses (sight, hearing, smell, touch and taste). We will award creators who find the best way to capture the attention of a man or woman, while involving as many senses as possible through an interactive product experience, made possible by your innovative display.

가이드 라인

이 공모전을 위한 가이드 라인

  • This contest is for a brand that we cannot communicate about so we call it Hair Care Brand. To create your display, please use the logo in the toolkit. Do not create a logo or a new brand name, this is not the purpose of the contest.
  • Your display is for hair care products such as shampoo, conditioner, cream or hair sprays.
  • Your display could be aimed at men, women or both.
  • Submit your entry in English.

eYeka 표준 가이드라인

  • 제출작품에서는 어떠한 개인 정보도 보여서는 안됩니다. (이름, 연락처, 이메일 등)
  • 우승자로 당선이 되면 사용될 경우를 대비하여 작품은 고화질로 보관해주십시오.
  • 공모전에 제출을 고려하고 있는 작품은 본인의 것이어야만 합니다.
  • 해당 미디어를 제공한 각각의 제작자와 작업자로부터 서면 허가를 받아야 합니다.
  • 본인 것이 아닌 작업물(음악, 사진, 디자인 등)이 있다면 사용한 음악 및/또는 이미지가 본인의 창작물인지 아닌지를 미디어 설명에 기입하고 사용 권한을 부여한 라이센스의 링크를 제공하십시오.
  • eYeka는 회원님께 문서화된 증거나 eYeka와 우리의 고객이 공모전 규정 사항에 따라 작품의 사용할 권한이 있음을 증명하는 것 같은 문서화된 확인 증서 전부의 사본을 요구할 것입니다
  • 위의 규정에 부합하지 않는 작품은 본 공모전의 심사 대상에서 제외됩니다.