Show teenage guys how foam gives them the ultimate refreshing feeling.
What does a teenage guy expect when it comes to washing his face? Obviously the product must clean the skin, but it is the refreshing feeling that is the real magic. Foam is the ‘magic maker’: the rich and creamy foam creates a refreshing sensation during and after use, eradicating tiredness and dullness and providing a gentle kick for the rest of the day.
OXY is one of the most popular brands in the male face wash category. It is launching a new facial cleanser specially designed for teenage guys. As you push the pump-action bottle, a
micro-fine, moisturizing foam is produced. It thoroughly removes the dirt and oil from your skin as well as giving you a supreme refreshing feeling that you’ve never experienced before. This is what sets OXY apart from other cleansers!
Through a surprising and engaging viral video/animation, show teenage guys how “the amazing foam” gives them the ultimate refreshing feeling.
Your creation should appeal to teenage guys and show them how foam can be the ‘magic maker’, providing a superb refreshing experience.
We are giving you an example to help you understand what we expect. Please do not copy this in your media as it will be rejected.
Example of an entry: a teenage guy is washing his face with OXY. We see him push the pump of the OXY bottle, and start to wash his face with the foam… Suddenly, the foam on his face freezes and transforms into an ice helmet! The bathroom changes to a scene in a video game, he becomes the Ice Age hero fighting his enemy, Fire Lord. He wins the battle with a gun that freezes everything (that is actually his bottle of cleanser) and he leaves the bathroom feeling refreshed and ready for the next challenge.
- #1 상금 8,000€
- #2 상금 5,000€
- #3 상금 2,000€
Video/animation of 30 seconds
We are looking for original, fun and surprising entries that could go viral on social media networks and become popular among the teenage community.
The winning entries will be featured on the brand’s social media channels as a part of the launch campaign of this new product.
이 공모전을 위한 가이드 라인
- You can find more information about OXY from here.
- You can find the image of the pack shot here.
- Your entry can be in English, French, Spanish, Chinese, Bahasa Indonesian or Japanese.
- Please end your creation with an end frame featuring the Oxy logo, pack shot and the product name (the width of the product name has to be approximately one third of the frame) shown for 3 seconds.
eYeka 표준 가이드라인
- 제출작품에서는 어떠한 개인 정보도 보여서는 안됩니다. (이름, 연락처, 이메일 등)
- 우승자로 당선이 되면 사용될 경우를 대비하여 작품은 고화질로 보관해주십시오.
- 공모전에 제출을 고려하고 있는 작품은 본인의 것이어야만 합니다.
- 해당 미디어를 제공한 각각의 제작자와 작업자로부터 서면 허가를 받아야 합니다.
- 본인 것이 아닌 작업물(음악, 사진, 디자인 등)이 있다면 사용한 음악 및/또는 이미지가 본인의 창작물인지 아닌지를 미디어 설명에 기입하고 사용 권한을 부여한 라이센스의 링크를 제공하십시오.
- eYeka는 회원님께 문서화된 증거나 eYeka와 우리의 고객이 공모전 규정 사항에 따라 작품의 사용할 권한이 있음을 증명하는 것 같은 문서화된 확인 증서 전부의 사본을 요구할 것입니다
- 위의 규정에 부합하지 않는 작품은 본 공모전의 심사 대상에서 제외됩니다.