Can you create an emotional connection between Toyota and Toyota owners?
When I say “Toyota”, you think of a car. Yet Toyota owners will experience many feelings, stories, joy and special moments. Owning a Toyota is about more than just buying a car. How could we share the special role that our cars play in people’s lives? What are these feelings and this passion that the brand can evoke?
Create a powerful, engaging story that brings to life the strong feelings and emotional connection between a Toyota and its owner(s).
Format: Video or animation up to 45 seconds.