Gillette Football 공모전이 마감되었습니다.

Can effortless, gentle precision give you an edge in football?

시작 2013년 06월 28일 (금) 마감 2013년 08월 11일, 23시 59분 00초 UTC UTC 의도 결과 2013년 10월
시작
2013년 06월 28일 (금)
마감
2013년 08월 11일, 23시 59분 00초 UTC UTC
결과
2013년 09월
공모 개요

공모 내용

The two manliest words in the dictionary: shaving and football. Football needs precise coordination and skills, like precision engineering. Often a gentle, effortless touch is more effective than brute force.

Gillette celebrates both of them. Gillette Proglide offers the most gentle and effortless shave, thanks to its superior technology and thinner blade, leaving your skin irritation-free. It’s a bit like a beautifully executed goal that appears so smooth and so easy.

창의적 도전

In an exciting, original and surprising video show us how being smooth and effortlessly precise - like shaving with a Gillette Proglide razor - can give an edge in football.

Your video or animation can focus on the players, the fans, or indeed anyone who is passionate about football. It should appeal to men around the world (especially Asian men) and incite them to view it multiple times and share with their friends. It should create an exciting connection between football and the gentle yet effective shave offered by the Gillette Proglide. 

In your entry, you cannot mention the words ‘FIFA’ or ‘World Cup’ as these are restricted to official sponsors. 

TIPS:

We are giving you an example to help you understand what we expect. Please do not copy this in your media as it will be rejected.

You could start by thinking about a gentle shave, when you do not need to go back and forth several times on your chin or cheeks, pulling the hair out. Instead, imagine a very smooth, gentle shave that cuts the hair first time. No cuts or irritation, only clean and fresh skin. How could this idea be connected to football? Many people think of football as requiring brute force but it is in fact skill and precision, often appearing so effortless and easy, that score the most impressive goals. The same goes for fans: you can shout until your throat hurts, or you can execute a well-coordinated, effortless trick using flags or a wave just impresses the opponents. It is so powerful yet appears so easy.

Example of an entry: a group of office colleagues are gathering around a laptop to watch a football game. The game reaches a climax when a striker skillfully passes through two opposing players. He is adjusting his stance, preparing for a difficult kick in front of a wall of defenders when suddenly the screen is switched off. The boss is here and everyone scatters back to their desks, pretending to be busy. But in their minds, the question still lingers… did he score? As soon as the boss leaves, they decide to recreate the scene in their office, using upturned bins as goals, pushing away desks and chairs, with a ball made of crumpled paper. One employee confidently positions himself at the back of the office with all the others furiously guarding the goal. He kicks and the ball bounces off furniture, people and a passing receptionist to land squarely in the improvised goal. Skillful, smooth and gentle is the way to do it! They hear a loud cheer coming from a stadium. The football match is back on but the whole stadium is not cheering for the action on the pitch, they magically seem to be cheering for the action in the office!

상금

배심원 상금

  • #1 상금 8,000€
  • #2 상금 5,000€
  • #3 상금 2,000€

제출형식

Video/animation of 30 seconds

수상 기준

We are looking for original, exciting and engaging entries that will go viral. Your creation will help build a stronger emotional connection between the gentle shave a Gillette Proglide can give and football fans.

The winning entries will be featured on Gillette’s social media channels, mostly across Asia to engage and entertain its male audience.

가이드 라인

이 공모전을 위한 가이드 라인

  • Your entry can be in English or another language with English subtitles.
  • You cannot mention ‘FIFA’ or ‘World Cup’ in your entry.
  • Please end your creation with the Proglide pack shot and logo provided here.
  • Your entry must fit with Gillette brand’s personality as helpful, self-assured, intelligent and cool.
  • The humor in your entry should be clever and never be sophomoric, sarcastic or at the expense of others.

eYeka 표준 가이드라인

  • 제출작품에서는 어떠한 개인 정보도 보여서는 안됩니다. (이름, 연락처, 이메일 등)
  • 우승자로 당선이 되면 사용될 경우를 대비하여 작품은 고화질로 보관해주십시오.
  • 공모전에 제출을 고려하고 있는 작품은 본인의 것이어야만 합니다.
  • 해당 미디어를 제공한 각각의 제작자와 작업자로부터 서면 허가를 받아야 합니다.
  • 본인 것이 아닌 작업물(음악, 사진, 디자인 등)이 있다면 사용한 음악 및/또는 이미지가 본인의 창작물인지 아닌지를 미디어 설명에 기입하고 사용 권한을 부여한 라이센스의 링크를 제공하십시오.
  • eYeka는 회원님께 문서화된 증거나 eYeka와 우리의 고객이 공모전 규정 사항에 따라 작품의 사용할 권한이 있음을 증명하는 것 같은 문서화된 확인 증서 전부의 사본을 요구할 것입니다
  • 위의 규정에 부합하지 않는 작품은 본 공모전의 심사 대상에서 제외됩니다.