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Case Study: Boosting awareness of KLM’s mobile services through social videos

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공모전 내용 요약

Show us what happens when a phone addict tries to do everything, even the impossible from his phone!

Less than 3 weeks left for KLM contest! Tell us a humorous story, extend your summer holidays by winning round-trip air tickets and cash prizes by participating in this fun contest!

Video or animation of 30 to 60 seconds.

3 수상자 22 참여자들 23 작품이 접수됨 14 국가 5 언어


For this contest, we were looking for out-of-the box ideas/videos. Videos that would made us laugh. But more importantly, would make people in general laugh and make them want to share it. The videos we chose all met these requirements. In addition to that, the storyline, editing and quality of the videos were all of very good level.

배심원 상금 수상자

KLM의 선택

lomoxw #1등 상금
lomoxw 0 창의력 점수
  • 그래픽 디자인
  • 동영상
  • 일러스트레이션
  • 라벨 & 패키지 디자인

#1 Prize of 10,000€

The quality of the film, the editing, the storyline and clue. Good job!

race_key_a #2등 상금
race_key_a 0 창의력 점수
  • 그래픽 디자인
  • 동영상
  • 일러스트레이션
  • 애니메이션

#2 Prize of 5,000€

I work in a company related to gas mining in Indonesia and I'm freelancer for a financial consulting company, for which I provide visual material for their website and advertisements. I often participate in creative contest like eYeka because the site is well designed, the briefs are crystal clear, the prizes are big, the staff is very helpful and the community is great, which helps me push my skill and ideas to the next level. When I saw that the KLM contest was about smartphones, I got excited because I love smartphones and gadget world. I often keep up to date about their commercials, and it was a big opportunity for me to create my own smartphone-related commercial. I got the first piece of idea from the brief itself but also from my coworkers who secretly check their smartphones when they sit in meetings.

The animation, the storyline and especially the humor.

niwina #3등 상금
niwina 2,560 창의력 점수
  • 동영상

#3 Prize of 3,000€

This contest was special because it meant a lot to me. Being one of the top three winners is going to allow me to travel to Europe to see my family (I live in Asia).

After watching the movie “The conjuring”, I tried to imagine how a phone addict could react when facing a zombie!
I found the idea very funny and surprising.

When I found out the results and especially the fact that I won the 3rd prize, I was truly pleased to have the opportunity to see my parents and relatives… And that is really priceless!

A big thank you to KLM and eYeka for this opportunity!

The creativity, the out-of-the box idea, the use of the very popular ‘selfies’, the joke with putting the pics on Facebook. Really good job!


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