Use your creativity for good by helping people with diabetes who have limited ability to read.
Please read the entire brief, not just the teaser, in order to understand the challenge and increase your chances of winning!
Diabetes is a growing disease, affecting millions of people worldwide. Starting an anti-diabetic treatment is really tough when you have low-education, have limited ability to read, or have a visual impairment: All documents to enable you to understand the disease and its treatment are written in a scientific jargon and in small characters. To make matters worse, many newly diagnosed people with diabetes live in regions with very limited access to a physician or a nurse for support. Either there are not enough doctors and nurses, or it is too hard, too far to get to them. And they are often too busy to take the right amount of time to explain how to use the anti-diabetes product that a patient will be using.
As we know, like a caring heart picture, visuals are a common language around the world. Millions of newly diagnosed people with diabetes need your creative help to understand how and when to use their treatment.
Use your creativity for the good of the community by showing people with diabetes who have limited ability to read how to use an injection pen and insulin doses through simple, clear and engaging visual explanations that will be given to them with the product.
Format: Visual illustrations, cartoons, comic strips, etc…