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Case Study: How Australia Post engaged young consumers online through social videos

Find out more about Australian Post's success story

도전

공모전 내용 요약

Show us a typical situation when teenagers want to “declare independence”

Tell us about a typical situation when teenagers want to declare independence in a humorous and fun video or animation.

Video or animation, 30-60 seconds

3 수상자 20 참여자들 22 작품이 접수됨 12 국가 5 언어
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Australian Post Australian post

Thanks to everyone who submitted entries to the Declare Independence contest. We really appreciate the time that everyone took to create such original, funny or moving videos. It made selecting the winners a very difficult job!

배심원 상금 수상자

Australian Post의 선택

totalfilmsprod
totalfilmsprod #1등 상금
totalfilmsprod 27,150 창의력 점수
  • 그래픽 디자인
  • 동영상
  • 일러스트레이션
  • 애니메이션
  • 창의적인 글쓰기
  • 라벨 & 패키지 디자인
스페인

Now it's my turn공모전 #1등 상금 5,000€

Congratulations on your winning entry! It truly represented declaring independence in an emotional well-thought out one minute video. We commend you for your high standard of cinematography. We especially enjoyed how you articulated a story, with a beginning middle and end, in such a short format.

Australian Post
Soulliquor
Soulliquor #2등 상금
Soulliquor 127,580 창의력 점수
  • 그래픽 디자인
  • 동영상
  • Photography
  • Script Writing
프랑스

A Teenage Love Affair공모전 #2등 상금 3,000€

Congratulations on winning second prize! We felt your entry represented an awkward moment fantastically and especially enjoyed the mother who we felt stole the show!

Australian Post
JACKAROCHA
JACKAROCHA #3등 상금
JACKAROCHA 21,390 창의력 점수
  • 그래픽 디자인
  • 동영상
  • 일러스트레이션
  • 애니메이션
콜롬비아

I love you mom but...공모전 #3등 상금 2,000€

Congratulations on your entry! It was a great interpretation of the brief and we could all relate to the young man in the animation.

Australian Post

Declare Your Independence! 커뮤니티

공모전에 참가한 창의적인 참여자들을 모두 만나기

참여자수 20 명