Can humans and animals creatively connect?
Creativity is a language that connects us all. We like to engage in creative activities and we all marvel when we see something creative. It is a defining universal human trait. We can therefore ask ourselves whether humans are the only ones capable of being so creative? What about animals? Could creativity help us better understand and bond with our pets?
A large advertising agency wants to show that creativity is a universal language, including among animals or between humans and animals through a video that will become the next Youtube viral hit.
Create a video/animation that shows humans and animals connecting through a creative activity, leading to a surprising, original or hilarious outcome.
Your story can be real or fictional. You can stage it.
We are looking for an entry that will become the most talked about video in 2014. If you want your video to be shared because it is cute, it has to be "cute overload". If you want it to be talked about because it is funny, you need to be laughing out loud just thinking about it. If you want it to buzz because it is surprising and original, tell your story to friends and see whether they talk about it to other friends. If they don’t then your video idea does not have sufficient viral potential.
These examples are only provided to illustrate our expectations. Please do not use them literally in your submission, or it will be rejected.
If you do not have a pet you could film your video from an animal’s point-of-view.
Daryl is an amateur DJ. He is rushing to compose a track on his laptop for a gig in his local club. His cat is roaming around, meowing and trying to get his attention by patting the computer. Daryl gets up to get some cat food. The cat excitedly jumps on the keyboard before dashing to the kitchen to follow his master. Unaware of the cat’s “contribution”, Daryl saves the file. Cut to Daryl playing in a club, his track comes on. It sounds completely jumbled and the chorus is a cat meowing... Everyone looks shocked. Fast-forward a few days. Daryl’s music is still playing in the background and you can see posters advertising his future gigs, fully booked for the next few months in the best clubs. They have a picture of his cat as the lead DJ and Daryl as a supporting act!
- #1 상금 5,000€
- #2 상금 3,000€
- #3 상금 2,000€
Videos/animations can last up to 45 seconds.
We expect highly creative videos that trigger a strong emotional response, be it hilarity, surprise, or delight.
The winning entry will be showcased on social media, including Youtube, to become a viral hit so high-quality creative execution is important.
이 공모전을 위한 가이드 라인
- Do not harm, distress or endanger animals in your video, as it will be rejected.
- We will accept entries in english or any other language as long as you include subtitles in english.
eYeka 표준 가이드라인
- 제출작품에서는 어떠한 개인 정보도 보여서는 안됩니다. (이름, 연락처, 이메일 등)
- 우승자로 당선이 되면 사용될 경우를 대비하여 작품은 고화질로 보관해주십시오.
- 공모전에 제출을 고려하고 있는 작품은 본인의 것이어야만 합니다.
- 해당 미디어를 제공한 각각의 제작자와 작업자로부터 서면 허가를 받아야 합니다.
- 본인 것이 아닌 작업물(음악, 사진, 디자인 등)이 있다면 사용한 음악 및/또는 이미지가 본인의 창작물인지 아닌지를 미디어 설명에 기입하고 사용 권한을 부여한 라이센스의 링크를 제공하십시오.
- eYeka는 회원님께 문서화된 증거나 eYeka와 우리의 고객이 공모전 규정 사항에 따라 작품의 사용할 권한이 있음을 증명하는 것 같은 문서화된 확인 증서 전부의 사본을 요구할 것입니다
- 위의 규정에 부합하지 않는 작품은 본 공모전의 심사 대상에서 제외됩니다.