Bring to life how Kellogg’s helps give kids a better start to the day!
We all need a little bit of goodness and sunshine in the morning for a good kick-start to the day, especially kids. They need energy, goodness and love to boost their growing bodies and help them through their busy days at school and at home. This is why breakfast is critical, not only to feed their empty tummies but also to start the day with a smile.
Kellogg’s believes that the goodness from a wholesome breakfast can transform any day into a better day.
Create an appealing, inspiring video/animation with a great story depicting how Kellogg’s helps give kids a better start to the day.
Capture the spirit of the brand in your creation: sunny, humane, charming and active. Your creation should bring to life those moments when Kellogg’s plays an important role in kids’ mornings in a humane, joyful and emotional way. It should generate an emotional response from viewers, move them and inspire them. Make it positive and bright.
The examples are only provided to illustrate our expectations. Please do not use them in your submission or it will be rejected.
You can start by thinking about the typical moments in the morning when parents could feel anxious or frustrated about their kids’ breakfast. Think about how Kellogg’s could address that. Start from a positive angle or make Kellogg's the hero who saves a potentially messy scenario. Tell a story rather than simply record a home video. E.g. There is a family that always makes other families from its neighborhood envious and admiring, as every morning you can hear the music and laughter coming from their home as the kids are happily going to school without any fuss, delay and always in a good mood. One morning, one of the neighbors has a peep through their window to find out their secret for a happy morning. She sees that the mother is creating smileys and beautiful patterns in the kids’ plate with a box of Kellogg’s cereal…
- #1 상금 10,000€
- #2 상금 6,000€
- #3 상금 4,000€
video/animation, 60 seconds maximum.
We expect lovely, charming and appealing storytelling with a nice warm human touch. It should show the purpose of the Kellogg’s brand and bring a smile on people’s face.
The winning entry will be rewarded and may inspire Kellogg’s next advertising campaign.
이 공모전을 위한 가이드 라인
- In your creation, you must feature the Kellogg’s brand logo. Download it here.
- Tell a story rather than simply recording a home video.
- Your entry has to be in English or in other language with English subtitles.
eYeka 표준 가이드라인
- 제출작품에서는 어떠한 개인 정보도 보여서는 안됩니다. (이름, 연락처, 이메일 등)
- 우승자로 당선이 되면 사용될 경우를 대비하여 작품은 고화질로 보관해주십시오.
- 공모전에 제출을 고려하고 있는 작품은 본인의 것이어야만 합니다.
- 해당 미디어를 제공한 각각의 제작자와 작업자로부터 서면 허가를 받아야 합니다.
- 본인 것이 아닌 작업물(음악, 사진, 디자인 등)이 있다면 사용한 음악 및/또는 이미지가 본인의 창작물인지 아닌지를 미디어 설명에 기입하고 사용 권한을 부여한 라이센스의 링크를 제공하십시오.
- eYeka는 회원님께 문서화된 증거나 eYeka와 우리의 고객이 공모전 규정 사항에 따라 작품의 사용할 권한이 있음을 증명하는 것 같은 문서화된 확인 증서 전부의 사본을 요구할 것입니다
- 위의 규정에 부합하지 않는 작품은 본 공모전의 심사 대상에서 제외됩니다.