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Case Study: Bringing SK-II’s Brand Destiny to Life by Involving Millennials

Find out more about SK-II's success story

도전

공모전 내용 요약

What should a woman do today to change her destiny?

Tell young women something they should know to change their destiny. Convince them to plan early for the future, starting today.

Video/animation, 90 seconds maximum

개요 전체 읽기

7 수상자 13 참여자들 21 작품이 접수됨 7 국가 5 언어
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SK-II P&g

This is the very first time that SK-II has worked with the community and we've been impressed with the level of professionalism in the work and in the diversity in great ideas that the community has come back to us with. We see a lot of great potential in a lot of the work we have received and all of you have proved to us that the power of the community is really limitless. Thank you so much for all the great work you've submitted and for taking the time to participate in SK-II contest this time around! We're definitely looking forward to working more with the community in the future.

배심원 상금 수상자

SK-II의 선택

arthurchays
arthurchays #1등 상금
arthurchays 22,320 창의력 점수
  • 동영상
프랑스

fil rouge - In your hands (UNGRADED)공모전 #1등 상금 8,000€

I knew eYeka in 2008 with a group of friends, having just finished in a film school. Today, I work as director, making documentary, fiction, corporate video...

There is obviously no easy recipes to make a great movie ! Besides a good idea :)
But it is very important to participate in a lot of contests , try different ideas to better know yourself.

Please do not expect to make the ultimate film. The brief is not a manual , rather a level of language that must be mixed with hers, to make a film to be proud of .

You are unique, just show us. This is a great format to try things , think outside the box ... It's good to be sincere in the ideas, use your brain and talk with your heart.

Winning a prize is very nice! It can restore confidence, make you want to do other films. And especially judge its level at a given time . From my personal experience , I prefer to lose with a film I'm proud of that win with a movie I 'd botched. 

We love the fact that you've told the story in a simple, authentic and memorable way. The execution glue of the 'red thread' is a powerful way of telling the story of changing the destiny without any words! We also love the way you've shot the film with the beautiful scenes and the emotional intensity. The more we watch it, the more we love the video. Thank you so much for such a beautiful work.

SK-II
Oblikovsky
Oblikovsky #2등 상금
Oblikovsky 136,030 창의력 점수
  • 그래픽 디자인
  • 동영상
  • 창의적인 글쓰기
우크라이나

FUTURE ME공모전 #2등 상금 5,000€

We participated in three contests on eYeka, and this is our second win!

I heard about eYeka from friends and decided to try it! I'm film and tv director and so I had a special, professional interest in participating in such competitions.

For me, it's very important to approach the brief as if you solve puzzles. And it's important to have the desire to realize potential of brand, not focussing on the monetary aspect.

Pleased to realize that your ideas and your artistic vision can assess such major global brands. It inspires confidence and the desire to work and to develop further! Big thanks brand SK-II for the opportunity and eYeka for your support!

Слава Україні!

You've brought to life the idea of 'making decision today that have greater impact in the future' in a very engaging and creative way.

We love the idea of 'Future Me' as it is very intuitive, yet unique. We're also impressed with the level of professionalism in the way the film was shot.

Really well done.

SK-II
ericdraven
ericdraven #3등 상금
ericdraven 403,710 창의력 점수
  • 그래픽 디자인
  • 동영상
  • 애니메이션
스페인

LETTER FROM THE PAST공모전 #3등 상금 3,000€

I found eYeka by searching for video contests online. I worked as web designer for a big company, but I always made films, since I was a little boy. Short films, documentaries, music videos with my band...and that´s what I really love to do.

I would suggest my fellow creators to ask eYeka anything they have doubts about. The eYeka team are great and their feedback is always useful.

Any contest I won is a great surprise for me, and helps me to keep doing things better everyday, and leads me to achieve higher goals as filmmaker.

This is a very heart-touching video with an inspirational key message to our target consumers who're having big dreams for her life and want to 'change her destiny'.

We particularly like how you've written the script. Also, we love the beautiful footage that you've used when talking about her dreams of becoming the greatest dancer in the world.

Overall, a very superb job.

 

SK-II
Soulliquor
Soulliquor #4등 상금
Soulliquor 127,580 창의력 점수
  • 그래픽 디자인
  • 동영상
  • Photography
  • Script Writing
프랑스

Beauty & Arts공모전 #4등 상금 2,000€

Video making is not my job but I wanted to have fun with challenging video contests. The prizes from eYeka were unbelievable for non professionnals. I took my chance.
The only tip I can give is : enjoy what you're doing. Never put limits to what you can or cannot do... Go further !!!

A beautifully executed film with a very sophisticated interpretation on the brief.

We enjoyed seeing how the effort of each of the 'artist' build up to something great for the future. Great piece of work!

SK-II
lomoxw
lomoxw #5등 상금
lomoxw 37,380 창의력 점수
  • 그래픽 디자인
  • 동영상
  • 일러스트레이션
  • 라벨 & 패키지 디자인
중국

Start expressing your love earlier 공모전 #5등 상금 1,500€

 We felt that you've brought out a very powerful insight on future that's relevant to Chinese consumers.

The storytelling is engaging and heart-touching and is inspirational to many. A very good job.

SK-II

추가 상금 카테고리

Alfonsog35
Alfonsog35 추가 수상자
Alfonsog35 74,230 창의력 점수
  • 그래픽 디자인
  • 동영상
  • 애니메이션
  • Photography
스페인

What are you waiting for? 추가 수상자

FlorentSabatier
FlorentSabatier 추가 수상자
FlorentSabatier 36,230 창의력 점수
  • 동영상
프랑스

Happiness Book 추가 수상자

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