Show kids Dutch Lady chocolate milk is the yummiest chocolate milk they have ever tasted
Kids aged 7-14 are a happy and fun loving bunch. They are old enough to get parents’ permission to pursue their interests and sometimes indulge in the food of their choice. Well, you know, sometimes, a child can be greedy, especially when he encounters something very tasty and delightful… Like Dutch Lady's new delicious chocolate milk, which is a tasty combination of wholesome milk and high quality chocolate powder. Kids will fall in love with it immediately as it tastes amazing.
Show us in an unexpected, surprising and extraordinary video/animation what happens when a kid (or a group of kids) comes cross the yummiest chocolate milk he/she (they) has (have) ever tasted.
Your video/animation should be something kids and parents enjoy watching and would like to share with their friends. It should immediately convince kids about the “yummy” taste of the product and make them ask their mums for the drink. The kid(s) in your story should do something unexpected or extraordinary to delight viewers and catch their attention: something cool or humorous, something cute and lovely, or even something silly but funny. It can be something individual, or it can be something involving friendship or a group collaboration, etc.
The examples are only provided to illustrate our expectations. Please do not use them in your submission or it will be rejected.
You can start putting yourself in the shoes of 7 to 14 year old kids and imagining what they could do when they have just laid their hands on something delicious and amazing. What appeals to them and makes them feel impressed? E.g. you can dramatize the greediness and the indulgence when kids are eating something they love – hiding themselves in their “hideaway” and secretly enjoying the great taste all by themselves, or playing “hide and seek” with their friends but leaving traces because of the delicious smell of chocolate etc. Make it witty and make it fun for kids.
- #1 상금 5,000€
- #2 상금 3,000€
- #3 상금 2,000€
Format: Video/animation, 60 seconds maximum
We expect high quality, unexpected and extraordinary works that will grab kids’ attention (and their parents’) and potentially go viral on social media. Make Dutch Lady chocolate milk the tastiest chocolate milk in kids’ mind and allure them to try it immediately.
The winning entry will be awarded and featured in a variety of media channels to communicate the product.
이 공모전을 위한 가이드 라인
- Entries must be in English.
- Please include the end frame provided here in your creation.
- In your creations:-
- No hard/direct claim that the drink will make kids smarter or more active.
- The activity should be mum approved.
eYeka 표준 가이드라인
- 제출작품에서는 어떠한 개인 정보도 보여서는 안됩니다. (이름, 연락처, 이메일 등)
- 우승자로 당선이 되면 사용될 경우를 대비하여 작품은 고화질로 보관해주십시오.
- 공모전에 제출을 고려하고 있는 작품은 본인의 것이어야만 합니다.
- 해당 미디어를 제공한 각각의 제작자와 작업자로부터 서면 허가를 받아야 합니다.
- 본인 것이 아닌 작업물(음악, 사진, 디자인 등)이 있다면 사용한 음악 및/또는 이미지가 본인의 창작물인지 아닌지를 미디어 설명에 기입하고 사용 권한을 부여한 라이센스의 링크를 제공하십시오.
- eYeka는 회원님께 문서화된 증거나 eYeka와 우리의 고객이 공모전 규정 사항에 따라 작품의 사용할 권한이 있음을 증명하는 것 같은 문서화된 확인 증서 전부의 사본을 요구할 것입니다
- 위의 규정에 부합하지 않는 작품은 본 공모전의 심사 대상에서 제외됩니다.