Think vitality! Think taste! Find the name of the new Quaker ultimate breakfast beverage.
We all know that breakfast is the most important meal of the day… yet almost every morning, we don’t seem to have enough time to eat a proper breakfast. Because we are always in a hurry…
In response to this problem, Quaker has invented a powder beverage that will provide you with a nutritious breakfast in a very convenient package.
It comes in a sachet that contains the perfect combination of Quaker Oats and “shake like” milk powder. When you add water, it becomes a delicious and creamy nutritious beverage. You will feel charged with energy for the day. Three flavors are available: chocolate, strawberry or banana with nuts.
Not only is it convenient, because it is quick and easy to prepare, it is also very tasty and brings you the energy to kick-start your day and the nutrients you need to keep going all day long.
What a great morning starter!
This kind of product that combines healthy nutrition and great taste, while being convenient to prepare, is very new. Quaker wants you to help them find the perfect name for this innovative and convenient breakfast beverage, either focusing on the product description OR on the great taste OR on the nutritional qualities. Can you help?
Invent an impactful, memorable and meaningful name for the new Quaker oats & milk powder beverage.
The name needs to catch people's attention when they first hear it or see it so that they will remember it immediately.
Please explain your idea in a short paragraph.
The name that you invent must convey the idea of “convenience” AND express either:
- the nature of the product: an oat and milk powder beverage
- or focus on the delicious taste.
- or focus on the nutritional quality
The name must also incorporate the idea of convenience, regardless of the “route” you chose.
This is what the future product looks like:
Please note that “Buenos Dias” is only a code name and is not the definite name. It should not influence your own creation as it is not the type of name Quaker is looking for.
The winning names will be tested in research and the best one could become the real name of this new product when it is launched.
The examples are only provided to illustrate our expectations. Please do not use them in your submission or it will be rejected.
Look at some of your favorite food products, what you have in your fridge or the snacks you eat. Look at how the names are created and how their characteristics are conveyed through the name. Think about nutrition and taste and imagine how they could be communicated in a catchy and nice name.
- #1 상금 1,000€
- #2 상금 500€
- #3 상금 300€
The best entries will be those that find a clever and creative way to express in one name, a nice description of the preparation OR the delicious taste OR the nutritional qualities. The idea of convenience needs to be in your name as well, regardless of the “route” you chose. Awards will go to entries that best tell the story of this product.
이 공모전을 위한 가이드 라인
- Have in mind Quaker's personality: they have been providing breakfast to the world since 1877. They are experts in nutrition and are optimistic and authentic, helping people to achieve their goals!
- You have to choose one route for your beverage’s name: either you describe the ingredients of the product OR you focus on the taste OR you concentrate on the nutritional qualities.
- The idea of convenience needs to be in your name as well, regardless of the “route” you chose.
- The name must be simple, not too long and catchy enough to remember.
- Explain your idea in a short paragraph.
- The name must be creative and original.
- This breakfast preparation is designed for young adults.
- Avoid names that are related to chocolate.
- Keep in mind that we also need to find a name that competitors won't be able to copy.
- Entries must be in Spanish or English (please use simple words if you write in English).
eYeka 표준 가이드라인
- 제출작품에서는 어떠한 개인 정보도 보여서는 안됩니다. (이름, 연락처, 이메일 등)
- 우승자로 당선이 되면 사용될 경우를 대비하여 작품은 고화질로 보관해주십시오.
- 공모전에 제출을 고려하고 있는 작품은 본인의 것이어야만 합니다.
- 해당 미디어를 제공한 각각의 제작자와 작업자로부터 서면 허가를 받아야 합니다.
- 본인 것이 아닌 작업물(음악, 사진, 디자인 등)이 있다면 사용한 음악 및/또는 이미지가 본인의 창작물인지 아닌지를 미디어 설명에 기입하고 사용 권한을 부여한 라이센스의 링크를 제공하십시오.
- eYeka는 회원님께 문서화된 증거나 eYeka와 우리의 고객이 공모전 규정 사항에 따라 작품의 사용할 권한이 있음을 증명하는 것 같은 문서화된 확인 증서 전부의 사본을 요구할 것입니다
- 위의 규정에 부합하지 않는 작품은 본 공모전의 심사 대상에서 제외됩니다.