Show us why second-hand items are the smartest buy!
Think of something you have wanted to buy for a long time: sports equipment, a branded handbag or a high end smartphone. You want it, but it’s too expensive…
Now imagine that, thanks to eBay, it could be yours for a lower price than its selling price.
Let’s say you have a passion for sailing. Summer is coming and you can't wait to take your friends out on your boat, but you need a new winch. Did you know that you can get the one you’ve always wanted directly from eBay? You can upgrade and buy it because it’s second hand and still in great condition. What a smart buy! You would be so proud of this deal, and so happy to install that wonderful winch on your boat.
What eBay offers is unique (but has fallen into oblivion): by buying second-hand goods, smart buyers can enjoy high value items, without breaking the bank! They can express themselves perfectly because they can afford what they want! Not to mention the fun people have when exploring eBay…
eBay believes second-hand items, and consumer-to-consumer shopping is up-to-date!
They would like to see as many creative illustrations as possible of the idea that second-hand shopping is smart and something to be proud of. We are not only looking for a great creative idea, but also how it can be applied in real-life and on-line.
Find an inventive and unique way to express the value of second-hand items -through a print-ad; and imagine how your idea can be rolled-out in real life and on-line.
Your print-ad must materialize an idea that is out-of-the box and comprise:
- a key visual that shows the value of eBay and second-hand items,
- a catchy tagline that sums-up your creative idea.
Important: On top of your illustration, you shall detail, on a separate page of your entry, how your idea would be implemented beyond this visual expression.
You can think of events that happen “in real life”, temporary installation, sponsorships, launch of eBay branded products and on-line events: social network competitions, games, fan pages, hashtags, etc.
We are not looking for standard communication campaigns; we would like you to surprise us with clever and original ways to communicate about second-hand and eBay. Ideally it combines offline and on-line activities.
In terms of the items you can feature, please use for example sport items, clothes, tech, designer furniture, etc. Anything your feature must be of good quality and something of value!
Avoid showing niche and very rare collectibles, nor very cheap and mundane items.
Your campaign should appeal to open-minded male and female online shoppers, aged between 20 to 40.
The examples are only provided to illustrate our expectations. Please do not use them in your submission or it will be rejected.
Start by thinking about the meaning and the value of buying second-hand goods. What is so smart about it? Why do you think it is the future of shopping?
A good idea could be to link second-hand shopping to the "second wind" phenomenon. This is what happens to an athlete who suddenly finds an amazing energy although he was out of breath and tired.
The advert could show a nice fixie bike, passing from owner to owner, that finds a second wind and new energy to live a second existence with a new owner.
This concept could be developed as a temporary facility where eBay employees would welcome people to bring items that they don’t want anymore, repair them or refurbish them, in order to let people sell them on eBay. There could also be a Twitter campaign where people who buy second hand would hashtag #secondwind and discuss what they bought. There could be an Instagram challenge to take pictures of second hand items you buy. eBay would identify the most active smart buyers and send them badges that they could then proudly wear.
- #1 상금 4,000€
- #2 상금 2,000€
- #3 상금 2,000€
- #4 상금 1,000€
- #5 상금 1,000€
Images, illustrations and text (3 pages max. PDF only)
eYeka will only accept entries that not only find a brilliant creative idea, expressed visually, but also those that suggest the best mechanics to support this idea off-line and on-line. eBay will pay great attention to the depth of the thinking behind your idea. The quality of the visual itself is not the top winning criterion.
이 공모전을 위한 가이드 라인
- Only entries that have a key visual with a tagline and one or two pages of text about the deployment of the creative idea will be accepted.
- Don’t be negative about second-hand. It’s not for poor people.
- Avoid environmental and sustainable development considerations, like saying that second-hand is only good for the environment.
- Don’t show only niche and very specific items or very low-value items.
- Entries should be in English.
eYeka 표준 가이드라인
- 제출작품에서는 어떠한 개인 정보도 보여서는 안됩니다. (이름, 연락처, 이메일 등)
- 우승자로 당선이 되면 사용될 경우를 대비하여 작품은 고화질로 보관해주십시오.
- 공모전에 제출을 고려하고 있는 작품은 본인의 것이어야만 합니다.
- 해당 미디어를 제공한 각각의 제작자와 작업자로부터 서면 허가를 받아야 합니다.
- 본인 것이 아닌 작업물(음악, 사진, 디자인 등)이 있다면 사용한 음악 및/또는 이미지가 본인의 창작물인지 아닌지를 미디어 설명에 기입하고 사용 권한을 부여한 라이센스의 링크를 제공하십시오.
- eYeka는 회원님께 문서화된 증거나 eYeka와 우리의 고객이 공모전 규정 사항에 따라 작품의 사용할 권한이 있음을 증명하는 것 같은 문서화된 확인 증서 전부의 사본을 요구할 것입니다
- 위의 규정에 부합하지 않는 작품은 본 공모전의 심사 대상에서 제외됩니다.