Perfume Display 공모전이 마감되었습니다.

Design an impactful tower display for 3 premium fragrance brands to make them stand out as perfect holiday gifts.

시작 2014년 05월 22일 (목) 마감 2014년 06월 18일, 23시 59분 00초 UTC UTC 의도 결과 2014년 08월
시작
2014년 05월 22일 (목)
마감
2014년 06월 18일, 23시 59분 00초 UTC UTC
결과
2014년 08월
공모 개요

공모 내용

Picture yourself 6 months from now, during the peak period of the end of the year. You are shopping for groceries and are vaguely looking for a gift for your niece or your brother in law. Entering a hypermarket, you could be attracted to the separate fragrance area where famous brands are offering gift sets. There are many of them; they are all offering a pretty cool selection of products. How can you choose?

Mexx, Christina Aguilera and Bruno Banani from Procter & Gamble are premium fragrance brands that sell a lot during the Christmas season.

People love to get a high-quality fragrance and one or two other products such as shower gel or after shave lotion, as they know it will make a great gift for their close ones.

In hypermarkets, these brands are presented together, in a single tower. Procter & Gamble would like your help to design good-looking displays that will not only catch the attention of busy shoppers, but also suggest that even if bought in hypermarkets, these gift packs are high-quality products. 

창의적 도전

Design an impactful and premium tower display for 3 premium fragrance brands: Mexx, Christina Aguilera and Bruno Banani that will catch the attention of shoppers and suggest that these gift sets are perfect presents, even if bought in hypermarkets.

Your design must be very innovative, fresh and original to stand out among the hundreds of brands competing for attention during the festive season.

By “premium” we mean something classy, neat and attractive. But you’re free to interpret the festive season in your own way.

You have to submit an idea for a tower (a template is provided in the toolkit, downloadable from the guidelines) and you can add an idea for a more unusual display.

Your idea should be festive, eye-catching and premium. It should express the high-quality of these fragrances and assure people looking for presents that these will make their loved-ones happy.

From a distance, shoppers in hypermarkets will notice your display. Yet you can include text, something

that customers can read  when that come close to the tower.

The design should NOT focus on any of the brands in particular but be generic for all three of them.

Please tell us a bit about your idea, like where your inspiration comes from.

TIPS:

The examples are only provided to illustrate our expectations. Please do not use them literally in your submission or it will be rejected.

Put yourself in the spirit of Christmas (it’s only May… but remember how it feels) Think about the presents you could look for in a crowed place and while you are busy. What could attract you to that nice fragrance area? What could make these brands stand out from the crowd?

Here is an example of what has been done in the past.  We believe you can do much better than that!

상금

배심원 상금

  • #1 상금 4,000€
  • #2 상금 2,000€
  • #3 상금 2,000€
  • #4 상금 1,000€
  • #5 상금 1,000€

제출형식

Presentations, design based on template. (3 pages max. PDF only)

수상 기준

Awards will go to entries that best manage to bring to life the gifting occasion while being original, premium and eye-catching. Winning entries will also be able to attract busy shoppers.

가이드 라인

이 공모전을 위한 가이드 라인

  • You must not root your idea into one of the brands specifically. Focus on the gifting occasion and just keep in mind that these are quality fragrances.
  • Please explain your idea in a short paragraph.
  • You have to submit an idea for a tower but you can also suggest something different, with an unusual shape. The two should work together, be consistent.
  • Download the template for the tower, the pack shots and the logos from the toolkit.
  • Entries should be in English. 

 

eYeka 표준 가이드라인

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