Can you surprise blasé beauty junkies with an amazing story about SK-II’s Pitera?
SK-II is a prestigious skincare brand whose power comes from a secret ingredient called “Pitera” - it is a miraculous component that’s unique to them and leads to incredible results. The story of the discovery of Pitera is both wonderful and surprising.
Some of the most beautiful women in the world are addicted to these products and cannot live without them, including Oscar winner Cate Blanchett who was introduced to SK-II by her Japanese make-up artist and is now a loyal user. SK-II is extremely popular amongst celebrities, beauty editors and in-the-know experts, and is one of the largest prestigious skincare brands in the world. This is because SK-II helps women gain the confidence they need to pursue their true and best self without compromise, by giving them flawless skin with a natural glow.
However, only women who use it understand the benefits of Pitera and its products, and many women around the world have never even heard of SK-II, or Pitera. We want to appeal to sophisticated women in their late twenties who care about their appearance but are either unfamiliar with SK-II, or think it’s for older women who really need it. When it comes to beauty products and beauty ads, they have seen so many of them that it takes real creativity to make them notice – and a cool story instead of a commercial is the best solution.
This is where you come in – we need your help with telling the story of SK-II and Pitera. You get to decide which part of the story is the best. There are many things that can be said about SK-II, we want you to focus on one thing that you connect to and make it inspiring. All the elements link to Pitera in some manner – make sure young women love your story and understand that SK-II is amazing because it contains Pitera.
We want your stories to fascinate and interest young, stylish women and to make them understand that they MUST try these incredible products. You can be creative – entertaining, trendy or romantic – use any technique that would give SK-II an inspirational, young but prestigious and refined feel – don’t make it tacky or cheap.
Tell a fabulous, stylish, intriguing yet youthful story about the wonder of Pitera that would make sophisticated women who care about their skin eager to try SK-II products straightaway!
We need your help to open the world of Pitera and SK-II to women in their late twenties who are looking for the best skincare products available.
Before you start you need to read the story of Pitera and SK-II in the short document attached. Choose which element YOU find most inspiring to make SK-II desirable among these women and build a story around it. You can choose any of the big elements of the story and any of the small element(s) that support it, whatever inpires you the most. The goal is to create an amazing video that young women would want to watch and share with their fashionista friends.
The examples are only provided to illustrate our expectations. Please do not use them literally in your submission or it will be rejected.
Example: explain the process used when making Pitera. Show the steps, people, and places it goes through in order to be available to all the prettiest women all over the world. Make it fast-paced, funny and colorful – music video style.
We need you to think of the shopper – Amber, 29, New Yorker, is in a relationship with no kids. She graduated from NYU and works as an architect. She is a real go-getter and her career is important to her. She is into yoga and goes to get her “mani-pedi” regularly. Her clothes are always the latest in fashion and she always spends on the latest designer labels. She is addicted to the beauty posts on Pinterest, looking good is important to her but so is being entertained. She is a regular at the MOMA (Museum Of Modern Art). Her friends would say that she is captivating as they look up to her for style and poise. She likes Lana Del Rey, Beyoncé as well as the latest indie and dance acts. She has seen so many beauty ads and tried so many products that it takes a lot to surprise her. What can you say about SK-II that would intrigue her? Make it fun and contemporary with a dash of femininity. Convince her that she must add SK-II to her beauty regime. Remember that SK-II is a premium brand so it needs to exude a little sophistication.
Whatever area you decide to choose you must make the miracle of Pitera the center of attention. It’s what makes SK-II so unique and efficient (other brands don’t have the power SK-II does). Make sure it comes across in your idea.
- #1 상금 12,000€
- #2 상금 8,000€
- #3 상금 5,000€
- #4 상금 3,000€
- #5 상금 2,000€
Videos/animations. Please keep your story focused and dynamic; women should watch it all the way through. The limit is 90 seconds but ONLY use all of it if your video really needs it (we recommend keeping it short and sweet).
Don’t make an ad for SK-II!
You need to identify one thing that SK-II has that Amber will fall in love with. What would make Amber go “wow”? Make it remarkable but also very intriguing and captivating. Talk to her like she would talk to her friends – imaginatively, interestingly, dynamically, and femininely. There are a lot of components to our story, don’t spell them all out as if you were reading a shopping list! We want you to take one of our dry elements and splash life and inspiration all over it. Choose the one that “Amber” would love.
There are a lot of videos competing for women’s attention on the web so your idea and the way you tell it must be able to stand out, arouse their curiosity, capture their interest and make them want to try the products.
이 공모전을 위한 가이드 라인
- Read the story of SK-II and Pitera here. Choose the element that you think will resonate most with young US women.
- Nothing overtly sexual or showing too much flesh
- You can find out more about SK-II and Pitera from the website
- You may only choose one of the 4 given areas to work on in your entry
- Entries should be in English (or subtitled)
- Please note that we're most interested in the stories so it's not necessary to feature any products
- Please specify which area you choose and why in your entry or in the description
eYeka 표준 가이드라인
- 제출작품에서는 어떠한 개인 정보도 보여서는 안됩니다. (이름, 연락처, 이메일 등)
- 우승자로 당선이 되면 사용될 경우를 대비하여 작품은 고화질로 보관해주십시오.
- 공모전에 제출을 고려하고 있는 작품은 본인의 것이어야만 합니다.
- 해당 미디어를 제공한 각각의 제작자와 작업자로부터 서면 허가를 받아야 합니다.
- 본인 것이 아닌 작업물(음악, 사진, 디자인 등)이 있다면 사용한 음악 및/또는 이미지가 본인의 창작물인지 아닌지를 미디어 설명에 기입하고 사용 권한을 부여한 라이센스의 링크를 제공하십시오.
- eYeka는 회원님께 문서화된 증거나 eYeka와 우리의 고객이 공모전 규정 사항에 따라 작품의 사용할 권한이 있음을 증명하는 것 같은 문서화된 확인 증서 전부의 사본을 요구할 것입니다
- 위의 규정에 부합하지 않는 작품은 본 공모전의 심사 대상에서 제외됩니다.