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Case Study: Getting fresh, high-quality video content to connect NESCAFÉ with Millennials

Find out more about NESCAFÉ's success story


공모전 내용 요약

What can you kick-start when inspired by NESCAFÉ?

Make yours the motto: “It all starts with a NESCAFÉ”, and tell us what you put behind the “It”. Your story can be big or small. It can change your day or your life.

Videos 90 sec max. 



Dear All,

We were amazed and touched by the volume and the quality of the work, ideas and films.  We looked at all your entries in greater details and with lots of fun, emotion and pride. 

We acknowledge the energy the community has put into our brief and want to thank you ALL for your participation. 

We really had a tough time selection the winners, because there were so many great entries! We wish we could award many more! 

Hope you will agree with our selection and share these. 
We also hope you will participate in our possible next conquests. 

All the best and Take Care. 
It all starts witn a NESCAFE.

The NESCAFE global team - Switzerland, global Head Office.

배심원 상금 수상자


MarchenkoMaksym #1등 상금
MarchenkoMaksym 76,450 창의력 점수
  • 동영상
  • 일러스트레이션
  • 애니메이션
  • 창의적인 글쓰기
  • Script Writing

NESCAFE OFFICE GAMES공모전 #1등 상금 12,000€

Thanks a lot to Nescafe for a great opportunity to express myself. Working on this project was quite difficult, but gave a lot of pleasure and news about winning made me very happy. Thanks to Nescafe I will leave for a three months trip around Asia, where I will learn, behold, develop and relax.

Well done! we were moved by:

- quality of the storytelling
- insight with office games
- quality of the production
- quality of the acting

Well done again!

FFC #2등 상금
FFC 15,160 창의력 점수
  • 동영상

#Street rap #France #Café공모전 #2등 상금 6,000€

I decided to participate to this contest because the brief seems young, energic and open minded.  I've been inspired by our real lives: the two guys in the video are my roomates and we are trying to make music-videos together. In the streets of Paris you can make a Jam session at the evening with a bottle of vine or in the morning with a hot coffee. With our prize we bought a new camera and a lot of materials / accessoires for our music video. We still have money from the prize that we are using right now because we are shooting. 

Well done! We liked a lot:
- truely inspiring song
- great lyrics and connection with coffee insights and inspiration
- generous and lighthearted
- modern and relevant to youth target audience
- authentic touch

LuneCZ #3등 상금
LuneCZ 20 창의력 점수
  • 동영상

Telephone공모전 #3등 상금 3,000€

We participated because of the brand (as we found it inspirational) as well as the brief itself - it gave us quite a lot of opportunities to invent something interresting.

I think it was when we thought of the claim "it all started with... " literally with every invention something new starts and it starts with (or thanks to) nescafe... and that was justlittle step to the mug and the kids telephone. With pur prize we covered our expenses and rest of it invested into new camera / sound equipement.

We like Nescafe so generally if there is a new brief and it is as interresting as last time - it will be great challenge!

Well done! What a discovery, we learned something!!!

Thank you, we liked
- quality of idea
- great production and execution
- set, ambiance and decor
- great sound design

duncan88smith #4등 상금
duncan88smith 105,680 창의력 점수
  • 동영상
  • Script Writing

It All starts With a Nescafe공모전 #4등 상금 2,000€

Well done! moving and inspiring - a truely great start!

We even wanted more of the music, for it to continue we liked the style and ambiance - cosy but modern great lightening, modern.

sedighadiri #5등 상금
sedighadiri 2,530 창의력 점수
  • 동영상
  • Script Writing


I chose to participate in this contest because I found it challenging and fun to develop a short story with a twist that could highlight Nescafe's branding and reach a certain target audience. My inspiration was drawn from my experience of trying to come up with an idea for the contest. I shared the prize with everyone involved so there wasn't much left. And what remained I spent on another contest. I would definitely participate in the future Nescafe contests on eYeka! 

Well done!

- Very touching and romantic
- Very aligned with our positioning of the coffee of the people
- inspiring connections
- very nice production and execution
- great usage of RED! 


추가 상금 카테고리

Alfonsog35 추가 수상자
Alfonsog35 12,000 창의력 점수
  • 그래픽 디자인
  • 동영상
  • 애니메이션
  • Photography

Sounds and Scents 추가 수상자

I participated in this contest because the proposal and the brief were very interesting.

My inspiration came from my regular day, every morning when I go to my office I used to crops with 2 homeless that the people leave food, then I thought, why not give them a hot coffee?  With my prize I bought a new camera and I paid the crewmen. I would definitely participate in next Nescafe contests on eYeka!

A beautiful insight close to our heart as NESCAFE being the coffee of people, we were touched and we feel people will be too, thank you for using our new NESCAFE red mug well done 

folarinpearse 추가 수상자
folarinpearse 2,570 창의력 점수
  • 그래픽 디자인
  • 동영상
  • 일러스트레이션
  • 애니메이션

Jobless!! 추가 수상자

Touching insight, story and voice over - conveying high emotion right on strategy and we want to inspire connections and inspirations with our brand, products, systems and experiences nice touches of red! Thank you for nailing down this nicely within a beautiful piece of video content, well done

carlos_takemoto 추가 수상자
carlos_takemoto 255,580 창의력 점수
  • 그래픽 디자인
  • 동영상
  • 일러스트레이션
  • 애니메이션
  • 창의적인 글쓰기
  • 라벨 & 패키지 디자인

A spark of creativity 추가 수상자

Many thanks to Nescafe and eYeka! I am very happy!

Be awarded in a contest for a brand so beloved and respected, it is an honor! Also by the level of the work of other creators! It motivates me to continue participating, and improving my work. Special thanks also, to managers of eYeka! 

How funny! we loved your moves! just a nice piece of viral engaging video content that also touches on the creativity that NESCAFE can inspire, thank you and well done


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