Rexona 공모전이 마감되었습니다.

Can you root for the underdogs in a surprising and unexpected way?

시작 2014년 08월 21일 (목) 마감 2014년 09월 28일, 23시 59분 00초 UTC UTC 의도 결과 2014년 12월
2014년 08월 21일 (목)
2014년 09월 28일, 23시 59분 00초 UTC UTC
2014년 11월
공모 개요

공모 내용

What is your passion? Are you into football, art, charity work or music? Everyone has a passion but not everyone feels talented about it. There are some people who think they'll never succeed and hence will never pursue their passion to the fullest. Yet no matter the odds, no matter how unlikely you are to succeed, when you put in the efforts you get better and better at what you like, and can reach the highest level. Don't we all want to be number one in what we love, and surprise other people when we do it?

Rexona, the leading deodorant brand won’t let you down no matter how much you sweat to pursue your passion. Now that you know that there is nothing to hold people back from achieving what they want, how could you encourage people to get out of the couch and do more?

창의적 도전

Surprise us with a very entertaining, unpredictable yet motivating video where someone unlikely to succeed achieves the highest level in their passion by putting in the efforts, the wit and the sweat.

Your video should appeal to men or women in their 18s to 30s. Don’t use a patronizing tone or make viewers feel guilty for not trying hard enough, instead inspire them by showing that even people who everyone thought could not make it succeeded at what they like through their efforts. Keep it light-hearted though, avoid extreme drama or tear jerkers.

Your video must be very surprising. You need a strong start that will hook viewers within the first 5 seconds. Viewers should not know how your video is going to end till the end to keep them glued to their screen and have a real surprising moment that will wow them, and make them want to share.


Think of underdogs… Someone who could be very shortsighted yet wants to become a goalkeeper, the shy nerdy guy who dreams to be on stage as an actor, the career-minded woman who would like to leave the office to become a chef to feed the needy… They will work hard, put in the efforts and the sweat to fulfill their dreams. And they will succeed. But how can they do that in a way that will surprise everyone? What unexpected twist could you add to the story so that it does not become yet another cliché of someone working hard to succeed? How could you keep viewers guessing what will happen next?


배심원 상금

  • #1 상금 10,000€
  • #2 상금 5,000€
  • #3 상금 3,000€
  • #4 상금 2,000€


Video/animation up to 60 seconds.

수상 기준

Don't do an ad for Rexona! We are looking for powerful stories and surprising creativity that will become a viral hit. Winning entries will be posted on Youtube across the Middle East therefore please read the guidelines to adapt your video to viewers in this region.

가이드 라인

이 공모전을 위한 가이드 라인

  • Entries in English or Arabic with English subtitles.
  • Stay clear from political, religious or sexual themes.
  • Do not show too much skin if possible for men and women (for example no bikini scenes or shirtless football…).
  • If you can please feature actors, characters that people in the Middle East can relate to.
  • You do not need to feature any deodorant products in your entry. In fact it is better if you don’t so it does not look like an ad. If you do, please only show Rexona products.
  • End your video with the Rexona logo available here

eYeka 표준 가이드라인

  • 제출작품에서는 어떠한 개인 정보도 보여서는 안됩니다. (이름, 연락처, 이메일 등)
  • 우승자로 당선이 되면 사용될 경우를 대비하여 작품은 고화질로 보관해주십시오.
  • 공모전에 제출을 고려하고 있는 작품은 본인의 것이어야만 합니다.
  • 해당 미디어를 제공한 각각의 제작자와 작업자로부터 서면 허가를 받아야 합니다.
  • 본인 것이 아닌 작업물(음악, 사진, 디자인 등)이 있다면 사용한 음악 및/또는 이미지가 본인의 창작물인지 아닌지를 미디어 설명에 기입하고 사용 권한을 부여한 라이센스의 링크를 제공하십시오.
  • eYeka는 회원님께 문서화된 증거나 eYeka와 우리의 고객이 공모전 규정 사항에 따라 작품의 사용할 권한이 있음을 증명하는 것 같은 문서화된 확인 증서 전부의 사본을 요구할 것입니다
  • 위의 규정에 부합하지 않는 작품은 본 공모전의 심사 대상에서 제외됩니다.