Lifesavers 공모전 결과를 확인하세요
도전
공모전 내용 요약
Keep Lifesavers® going with a refreshingly new design!
Revamp Lifesavers® with an original, modern, noticeable packaging and candy design to delight and boost young adults whenever and wherever they need to keep going.
Presentation to include at least one front and one back picture of the packaging as per guidelines.
Lifesavers Nestle
Big thanks to everyone who responded to the LIFE SAVERS challenge, we have been really impressed by the quality of work and the breadth of ideas.
배심원 상금 수상자
Lifesavers의 선택
igna_gamboa #1등 상금
#1 Prize of 3,000€
We loved the way the packaging is aligned to the LIFE SAVERS shape consumers know and love. We also thought the POS idea was a great build. The ideas show how LIFE SAVERS can become part of life for our consumers.
Denarts #2등 상금
#2 Prize of 1,500€
We liked the way the packaging respect the LIFE SAVERS shape consumers know and love. The pack will have stand out on shelf also.
vitamindes #3등 상금
#3 Prize of 500€
We liked the simplicity of the design and the ability to portion the LIFE SAVERS one at a time. The packaging would protect the product and have increased impact at shelf.
추가 상금 카테고리
Denarts 추가 수상자
추가 수상자
We liked this idea as a way to disrupt at shelf, the shape is a nod to the LIFE SAVERS circle and may be something more feasible.
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피드백 서클에서 참여자들의 투표수에 기반
