결과 | AXE Recharge – How can you show young Chinese men that they can get more power than their shower?

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공모전 내용 요약

How can you show young Chinese men that they can get more power than their shower?

A recharging shower from AXE / Lynx is a moment to recharge your batteries so you’re ready to grasp these opportunities. Can you get this message across to young men?

Presentation with illustrations, 5 pages max (PDF)

5 수상자 4 커뮤니티가 좋아하는 작품 28 참여자들 30 작품이 접수됨 19 국가 6 언어

AXE Unilever

Thank you so much for the entries, very well done. We do appreciate the effort you guys have spent on this project, and we did receive some brilliant ideas which are not only creative but well reflecting the concept. Congratulate to the Winners & great thanks to the people who have participated in the contest.

배심원 상금 수상자

AXE의 선택

lesyadernovaya #1등 상금

lesyadernovaya 650 창의력 점수

그래픽 디자인
일러스트레이션
창의적인 글쓰기
라벨 & 패키지 디자인
Script Writing

폴란드

#1 Prize of 4,000€

Hi, thanks a lot for the idea. We find it is quite inspiring. The execution idea is very well linked to the 'Recharge' concept.And we like the way how you deploy the visual effect and package. Very well done, and congratulate.

AXE

lesyadernovaya #2등 상금

lesyadernovaya 650 창의력 점수

그래픽 디자인
일러스트레이션
창의적인 글쓰기
라벨 & 패키지 디자인
Script Writing

폴란드

#2 Prize of 2,000€

We find it is quite inspiring. The execution idea is very well linked to the 'Recharge' concept.And we like the way how you deploy the visual effect and package. Very well done, and congratulate.

AXE

happiestfung #3등 상금

happiestfung 540 창의력 점수

그래픽 디자인
동영상
일러스트레이션
애니메이션
창의적인 글쓰기
라벨 & 패키지 디자인

홍콩

#3 Prize of 2,000€

I quite like this idea that be challenging & bold. It is an interesting tool for us to do PR & roadshow.

AXE

bkloske #4등 상금

bkloske 0 창의력 점수

그래픽 디자인
동영상
일러스트레이션
창의적인 글쓰기
라벨 & 패키지 디자인
Photography

스페인

#4 Prize of 1,000€

Thanks to eYeka for giving us the opportunity to show our creativity. It was a great surprise to received the good new of being one of the Axe Recharge Contest Winners. It is an impulse of fresh air to continue taking part in other contest.

We found this observation is very interesting and true - people sing songs during the shower, especially when they feel recharged and refreshed. And the video idea is brilliant to capture the moment and share on social network.

AXE

remake1990 #5등 상금

remake1990 167,570 창의력 점수

동영상
일러스트레이션
창의적인 글쓰기
Script Writing

알제리

#5 Prize of 1,000€

It is a genius idea, well linked with 'recharge' concept. However, it is lack of connection with 'attraction'. and somehow it is more serving as an execution idea.

AXE