AXE Recharge 공모전 결과를 확인하세요
도전
공모전 내용 요약
How can you show young Chinese men that they can get more power than their shower?
A recharging shower from AXE / Lynx is a moment to recharge your batteries so you’re ready to grasp these opportunities. Can you get this message across to young men?
Presentation with illustrations, 5 pages max (PDF)
AXE Unilever
Thank you so much for the entries, very well done. We do appreciate the effort you guys have spent on this project, and we did receive some brilliant ideas which are not only creative but well reflecting the concept. Congratulate to the Winners & great thanks to the people who have participated in the contest.
배심원 상금 수상자
AXE의 선택
lesyadernovaya #1등 상금
Axe recharging lift공모전 #1등 상금 4,000€
Hi, thanks a lot for the idea. We find it is quite inspiring. The execution idea is very well linked to the 'Recharge' concept.And we like the way how you deploy the visual effect and package. Very well done, and congratulate.
lesyadernovaya #2등 상금
Lynx/Axe recharging tunnel공모전 #2등 상금 2,000€
We find it is quite inspiring. The execution idea is very well linked to the 'Recharge' concept.And we like the way how you deploy the visual effect and package. Very well done, and congratulate.
happiestfung #3등 상금
「有種就x出來」공모전 #3등 상금 2,000€
I quite like this idea that be challenging & bold. It is an interesting tool for us to do PR & roadshow.
bkloske #4등 상금
Axe Recharge공모전 #4등 상금 1,000€
Thanks to eYeka for giving us the opportunity to show our creativity. It was a great surprise to received the good new of being one of the Axe Recharge Contest Winners. It is an impulse of fresh air to continue taking part in other contest.
We found this observation is very interesting and true - people sing songs during the shower, especially when they feel recharged and refreshed. And the video idea is brilliant to capture the moment and share on social network.
remake1990 #5등 상금
The confidence machine공모전 #5등 상금 1,000€
It is a genius idea, well linked with 'recharge' concept. However, it is lack of connection with 'attraction'. and somehow it is more serving as an execution idea.
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