Visa 공모전이 마감되었습니다.

Make new Visa cardholders excited by reinventing the welcome kit that they receive with their new Visa

시작 2014년 09월 22일 (월) 마감 2014년 10월 13일, 23시 59분 00초 UTC UTC 의도 결과 2014년 11월
시작
2014년 09월 22일 (월)
마감
2014년 10월 13일, 23시 59분 00초 UTC UTC
결과
2014년 12월
공모 개요

공모 내용

Getting a new Visa card is exciting. It’s shiny and new - no scratches, no swipe marks, it’s just waiting for you to use, to purchase everything you want, to travel, to have fun. Sky's the limit!

But in order to make the best use of your card, you need to get to know how it works and know all the options it offers. Visa is giving customers a variety of benefits with their new card. Most people don’t even know they exist because they are only advertized in a dull, uninspiring booklet that no one wants to read.

We need your help to create an awesome introduction for each new Visa card holder. You are asked to think of something appealing and out of the ordinary that would get new customers eager to learn more about their card.

창의적 도전

Reinvent the standard boring credit card welcome kit by creating an original, modern, appealing introduction to delight and excite new Visa card users.

Credit cards are anything but boring. They enable you to pay online and in stores for your feasts, clothes, trips, parties and everything else you love and need. You can withdraw money from anywhere in the world. You can be assisted and insured when you travel. You can get discounts for auto rental and many more services. Everything is secured and Visa makes sure you are covered if anything unexpected happens.

All this is great. What a shame it is presented to customers in a very boring way. This is where you come in with your creativity! We need you to think of new and exciting ways to promote the benefits of new cards to customers, to arouse their interest and get them to read them.

Welcome kits include: an envelope or box containing the credit card itself, a contract and a booklet that explains the benefits and obligations that the card holder will have with that credit card. Sometimes the banks send a complimentary gift along with the card, like a pen or a wallet. It is delivered by mail to the customer’s house or office. We want the customer to feel eager to learn more about the endless perks he has by creating a fun way for him to explore them. It can be either in digital form or something inside the envelope with the card. The welcome kit has to make him want to know all about the new Visa he has just got.

The key issue here is to think of techniques of displaying the info that will surprise and make customers want to better understand the power of their card better.

Your idea has to be cost-effective, so avoid costly materials.

 

TIPS

The examples are only provided to illustrate our expectations. Please do not use them literally in your submission or it will be rejected.

 

Here are some thoughts to help you get an idea of what we are looking for. Thinking about a digital welcome kit, Visa could create an online game, a mini personalized website, a cool QR code that gives access to many features wherever the card holder is. It could be a song online where the perks are in the lyrics, an app on social networks, etc.

Thinking about something that could be sent by mail, Visa could make the kit in a “Pass the Parcel” package, where the consumer would unwrap the different layers until he gets to the card and contract. Every layer would reveal a different fact from the booklet. The consumer will get to read all the information because of the structure but also because it’s fun and appealing.

It could also be a small and very visual book, a personal letter, a fun game.

상금

배심원 상금

  • #1 상금 3,000€
  • #2 상금 2,000€
  • #3 상금 1,500€
  • #4 상금 500€

제출형식

Presentation with text and pictures.(5 pages max)

수상 기준

We will accept entries that truly reinvent the way the information is presented in the Visa welcome kits. Awards will go to the most innovative entries, those that provide a new and fun experience to card holders.

가이드 라인

이 공모전을 위한 가이드 라인

  • Nothing vulgar or obscene (nudity, alcohol, etc.)
  • Please use the Visa logo available from the toolkit.
  • You can download here an example of benefits to be communicated to the cardholders.
  • Entries must be in English

eYeka 표준 가이드라인

  • 제출작품에서는 어떠한 개인 정보도 보여서는 안됩니다. (이름, 연락처, 이메일 등)
  • 우승자로 당선이 되면 사용될 경우를 대비하여 작품은 고화질로 보관해주십시오.
  • 공모전에 제출을 고려하고 있는 작품은 본인의 것이어야만 합니다.
  • 해당 미디어를 제공한 각각의 제작자와 작업자로부터 서면 허가를 받아야 합니다.
  • 본인 것이 아닌 작업물(음악, 사진, 디자인 등)이 있다면 사용한 음악 및/또는 이미지가 본인의 창작물인지 아닌지를 미디어 설명에 기입하고 사용 권한을 부여한 라이센스의 링크를 제공하십시오.
  • eYeka는 회원님께 문서화된 증거나 eYeka와 우리의 고객이 공모전 규정 사항에 따라 작품의 사용할 권한이 있음을 증명하는 것 같은 문서화된 확인 증서 전부의 사본을 요구할 것입니다
  • 위의 규정에 부합하지 않는 작품은 본 공모전의 심사 대상에서 제외됩니다.