Treat young guys with a delightful soft drink, by Mountain Dew.
We have a new series of three contests for the brand Mountain Dew. The brand looks to innovate and create new soft drinks.
Contest #2: Innovation Orientation: TREAT
Mountain Dew is not just a brand; it’s a way of life. Mountain Dew charges you to “Do you…and have a damn good time” - to be motivated by your passions for those things you love doing. Dew drinkers lead by boldly doing things their own way, and on their on your own terms, while standing as individuals within their community of friends.
Create a new drink concept that Mountain Dew will offer to reward young people after they have completed something they should be very proud of.
FORMAT: presentations with text and visuals, 5 pages max.