Mountain Dew Make My Own 공모전 결과를 확인하세요
도전
공모전 내용 요약
Invent a Mountain Dew drink that allows people to express themselves and stand-out!
The third and last contest of the Mountain Dew contests series is about MAKE MY OWN. Create a very personalized Mountain Dew drink; one that loudly expresses the personality of the drinker… to start a conversation!
presentations with text and visuals, 5 pages max.
Mountain Dew Pepsico
Thank you all for your participation! Selecting winners has been a hard task given all the great ideas the contestants provided. We certainly look forward to engaging you all again in the future!
배심원 상금 수상자
Mountain Dew의 선택
alorsold #1등 상금
#1 Prize of 3,000€
Mountain Dew truly embraces creativity and individual expression in our drive to engage the Dew Nation. The Dew Scratch Can entry does this by allowing consumers to make the can their own personal canvas. In particular, the notion that one could create their work of art without defacing the Mountain Dew logo was particularly clever and appealing, and helped this entry stand out among similar ideas.
gizmo #2등 상금
#2 Prize of 1,500€
We liked the notion of a portable alchemy kit, and appreciated the thought shown around giving some control to the consumer, but not too much control. The packing unlock in regards to the chamber system of ingredients is novel. Moreover, the use of an online/mobile application added a unique element for further consumer engagement.
aek_studio #3등 상금
#3 Prize of 1,000€
We enjoyed the idea of consumers having the option to produce their own "Dew", and thought this might play well in the e-commerce space. Mountain Dew truly embraces creativity and individual expression in our drive to engage the Dew Nation. Dew Club does this by allowing consumers to make the can their own Dew - allowing us to turn the reigns over to them for a short amount of time.
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