Banking in your best interest 공모전이 마감되었습니다.

Show us how a bank can wow its clients again with a new trustworthy relationship combining the best of people and technology.

시작 2014년 09월 11일 (목) 마감 2014년 10월 05일, 23시 59분 00초 UTC UTC 의도 결과 2014년 12월
시작
2014년 09월 11일 (목)
마감
2014년 10월 05일, 23시 59분 00초 UTC UTC
결과
2014년 11월
공모 개요

공모 내용

It is often said that we live in a digital age. It is a result of many innovations and technological advances, and it has led us to become addicted to Internet and to many connected objects (phones, watches, tablets, laptops and many more.) Yet we remain human beings who deeply need true interactions with real people.

Customers do have high expectations towards service providers, banks in particular. People do not trust banks anymore as they feel that they do not work for their interests, or do not understand their needs. They also think the quality of service is poor, that their advisors are not available enough (and change too often), do not always have their best interests at heart and that their requests are not well handled…

A big bank wants to change all of this. They wish to restore a solid partnership between banks and their clients. 

창의적 도전

Tell us a story where technology and physical interaction merge to create unique and happy moments between a customer and their bank.

We would like you to imagine a totally new experience for a bank customer where the relationship is based on peaceful interactions and mutual trust.

This story can be told through the description of key moments, “wow” moments that will delight both parties.  

It can deal with small day-to-day moments like checking the balance of your account, making a transaction or enquiring about a financial product, or it could deal with bigger moments like applying for a study loan, refinancing a mortgage or investing into financial products like a fund.

Your story has to cover both physical interaction where the client will meet people, and digital communication via mobile, Internet, the bank’s call centre, etc.

TIPS:

The examples are only provided to illustrate our expectations. Please do not use them literally in your submission or it will be rejected.

Start with your own wow moments, the times and locations where you feel rewarded, special and really good. For instance, think about your best friend. There is mutual trust, you know you can count on him and he is the person you would go to see when something goes wrong.

Imagine for example that people at the bank know you well and understand your needs. Your advisor could call you, after having analyzed your bank data, in order to offer the perfect solution. Proactively calling you to help you better manage your money is something you would surely value a lot.  

Think also about hard blows, for instance getting divorced. Your bank advisor could help you find the best way to split your joint account, give you advice on what new offer to choose, how you can send money to your children in a seamless manner.

Or you could use gaming for your entry. Game companies make it so easy for users to intuitively learn a new game while they play. Why don't banks use this approach to help you “play” and learn about financial products, like in a game? For example, you could see how different types of loans will impact on your finance, in a fun manner (better than reading dozens of pages of small print).

Think about gaming, product customization, tailored appointments, easy processes, etc.  

상금

배심원 상금

  • #1 상금 3,000€
  • #2 상금 1,500€
  • #3 상금 500€

제출형식

Presentations with text and visuals (PDF 4 pages Max.).

수상 기준

Remember that we are looking for innovative ideas. We will award the cleverest ideas, those that truly reinvent the relationship between consumers and banks, based on trust, with a good dose of surprise!

가이드 라인

이 공모전을 위한 가이드 라인

  • Entries should be 4 pages max.
  • Entries should be in English or in French.
    • Entries should consist of: a title, a visual (e.g. a picture taken from the Internet that illustrates the benefit of your idea for a client), a short rationale for the idea written in plain English – this will help the bank understand and value your idea.

eYeka 표준 가이드라인

  • 제출작품에서는 어떠한 개인 정보도 보여서는 안됩니다. (이름, 연락처, 이메일 등)
  • 우승자로 당선이 되면 사용될 경우를 대비하여 작품은 고화질로 보관해주십시오.
  • 공모전에 제출을 고려하고 있는 작품은 본인의 것이어야만 합니다.
  • 해당 미디어를 제공한 각각의 제작자와 작업자로부터 서면 허가를 받아야 합니다.
  • 본인 것이 아닌 작업물(음악, 사진, 디자인 등)이 있다면 사용한 음악 및/또는 이미지가 본인의 창작물인지 아닌지를 미디어 설명에 기입하고 사용 권한을 부여한 라이센스의 링크를 제공하십시오.
  • eYeka는 회원님께 문서화된 증거나 eYeka와 우리의 고객이 공모전 규정 사항에 따라 작품의 사용할 권한이 있음을 증명하는 것 같은 문서화된 확인 증서 전부의 사본을 요구할 것입니다
  • 위의 규정에 부합하지 않는 작품은 본 공모전의 심사 대상에서 제외됩니다.