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공모전 내용 요약

How can Estée Lauder play a treasured role during the beauty moments of Asian women?

A beauty moment is like a breath of fresh air for the modern Asian woman. What activities can Estée Lauder offer her to do during these moments that she will cherish and fit into her busy schedule?

A presentation with your ideas (5 pages MAX). Please include at least 1 Illustrations/design sketch.

5 수상자 51 참여자들 61 작품이 접수됨 21 국가 8 언어
E7003980229501312f4e0a1e24174648

Estee Lauder Estee lauder

Thank you all for your participation. We've got very fresh ideas not only about moments but also on mechanics to engage in these moments.

배심원 상금 수상자

Estee Lauder의 선택

chintami
chintami #1등 상금
chintami 994,970 창의력 점수
  • 그래픽 디자인
  • 일러스트레이션
  • 창의적인 글쓰기
  • 라벨 & 패키지 디자인
  • Script Writing
인도네시아

Secret Door공모전 #1등 상금 4,000€

I was excited to create this entry because I personally like feminine and elegant things. The only Estee Lauder product that I use at home is its perfume, which I think is so elegant and premium. That’s why since the first time I read the brief I’ve already felt familiar with the brand for a longtime. The success story behind Estee Lauder brand itself also has inspired me, as Madame Estee Lauder is one of the wealthiest women in America, who built her cosmetics empire on the dream of every woman: to feel and be beautiful. Thank you very much!

I liked the idea of the secret door, to create a space for flash "delight & reward" for targeted consumers / VIP. This concept can be used both offline and online.  

Estee Lauder
kevinvijaya
kevinvijaya #2등 상금
kevinvijaya 285,190 창의력 점수
  • 일러스트레이션
  • 창의적인 글쓰기
  • 라벨 & 패키지 디자인
  • Script Writing
말레이시아

Monday Hues공모전 #2등 상금 3,000€

I liked the idea of Monday Hues as it triggered the thinking on how to engage with consumers during the week, not only on Monday but other relevant moments (Friday night, etc.). Thank you.

Estee Lauder
nastromagnetico
nastromagnetico #3등 상금
nastromagnetico 83,640 창의력 점수
  • 동영상
  • 창의적인 글쓰기
  • 라벨 & 패키지 디자인
  • Script Writing
이탈리아

book your EL공모전 #3등 상금 2,000€

Many successful women are very busy and do fly frequently. The idea to play on that "rush" time and propose a "me moment" that you can book is a fresh, innovative idea. Thank you.

Estee Lauder
kevinvijaya
kevinvijaya #4등 상금
kevinvijaya 285,190 창의력 점수
  • 일러스트레이션
  • 창의적인 글쓰기
  • 라벨 & 패키지 디자인
  • Script Writing
말레이시아

25-Hour Woman공모전 #4등 상금 2,000€

I liked the idea of the 25th hour because it gives actually an umbrella concept on our business objective. How can Estee Lauder empower woman through out her days, weeks, months so that she has that extra time, that extra hour for herself. Thank you.

Estee Lauder
caroleser
caroleser #5등 상금
caroleser 48,790 창의력 점수
  • 그래픽 디자인
  • 창의적인 글쓰기
  • Script Writing
프랑스

My little concept Box공모전 #5등 상금 1,000€

I truly appreciated that luxury idea of "gifting". How to transform each new launch into a special "delight & reward" to our VIP consumers. Thank you.

Estee Lauder

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