Allen's 공모전이 마감되었습니다.

Let your inner child create the best candy possible for moms to give their kids as a fun sweet treat.

시작 2014년 09월 26일 (금) 마감 2014년 10월 12일, 23시 59분 00초 UTC UTC 의도 결과 2014년 12월
2014년 09월 26일 (금)
2014년 10월 12일, 23시 59분 00초 UTC UTC
2014년 11월
공모 개요

공모 내용

Nothing makes mom a hero to her children more than giving candies. Cool, modern mums know that treats are part of a happy childhood and allow their kids to enjoy sweets (occasionally).

ALLEN’S candies are a playground for sweet treats. It is the number 1 candy brand in Australia and it offers a variety of different candy products from the SNAKES ALIVE to MINTIES and FANTALES (you can find the candy list below).

ALLEN’S wants mom’s to make the most of their candy moment with their children and to become mom’s choice for their children’s sweet treat.

That’s why we need your help! You are asked to think of the best candy EVER. One that moms feel would make kids overjoyed and put a huge smile on their faces. 

창의적 도전

Calling out all sweet-toothers! Create a fun, playful candy that a mum would want to buy and a child would want to eat.

Your creation should appeal to mum's of kids aged 5-12 years old. It should be different, original, creative and exciting enough that moms will feel good about buying the product knowing that it’s what makes their kids super happy.

You can be really imaginative with this brief - create a new package for existing candies, one that is original, appealing, and playful OR you can create a totally new candy and package. If you’re thinking of a new product you can also describe the flavors and ingredients.

The key here is to make mom understand that this candy will make her children happy, smiley and entertained. Invent something that is completely different from the candy possibilities, something that YOU would have loved to get from mom when you were a kid.

Important: We are not looking for big individual candies but we are looking for candies that could be sold together (in a bag, a tube, a pouch, a sachet, a box… you decide). This is so that mums could buy it once and give treats several times.

Help us understand your entry by addressing these in your submission:   

  1. What is unique, fun and original in your idea?
  2. Why would moms find your idea appealing? What will make them connect to it?
  3. Is your idea portionable? Can it be part of a bigger concept for all ALLEN’S candies?

Your entries should stand out on the shelf and really grab mom’s attention in the grocery store. They need to think: “I would love to give this to my kid, it will surely make him smile”!


The examples are only provided to illustrate our expectations. Please do not use them in your submission or it will be rejected.

Provide new and innovative candies and packaging ideas for ALLEN’S that deliver fun and play and ensure that moms feel good about offering them to her children. The ideas need to be different to what exists in the category today either through the product experience and/or the packaging. Be bold and creative – step away from the standard candy products in a bag. Think about the experience mom is giving her kids.

You can refer to Pixar/DreamWorks animated movies for inspiration about how to make the visuals and story appealing to the whole family, or to other creative universes like video-games, music etc…


배심원 상금

  • #1 상금 3,000€
  • #2 상금 2,000€
  • #3 상금 1,000€
  • #4 상금 1,000€
  • #5 상금 500€


Presentation to include at least one front and one back picture of the packaging as per guidelines

수상 기준

We expect original, simple and smart ideas with engaging and playful visual expressions or gamification elements. It should be positive, happy and something moms would want to get their beloved young ones.

ALLEN’S candies are a magnetic, loveable and playful candy brand for families. Be fun, playful and cheeky.

가이드 라인

이 공모전을 위한 가이드 라인

  • You need to invent a new candy (product + package) or redesign the package of an existing one
  • Your entry must be in English
  • Your entry must include at least one picture of the front of the packaging and one picture of the back of the packaging. If you choose to redesign the product as well, please include a picture of it
  • Entries should be playful and fun but not overindulgent (making mom feel too guilty)
  • You have to feature the ALLEN’S logo - please download it here
  • You can learn more about ALLEN’S candies here
  • You can find the existing candies here
  • Please don’t use any copyrighted elements/characters

eYeka 표준 가이드라인

  • 제출작품에서는 어떠한 개인 정보도 보여서는 안됩니다. (이름, 연락처, 이메일 등)
  • 우승자로 당선이 되면 사용될 경우를 대비하여 작품은 고화질로 보관해주십시오.
  • 공모전에 제출을 고려하고 있는 작품은 본인의 것이어야만 합니다.
  • 해당 미디어를 제공한 각각의 제작자와 작업자로부터 서면 허가를 받아야 합니다.
  • 본인 것이 아닌 작업물(음악, 사진, 디자인 등)이 있다면 사용한 음악 및/또는 이미지가 본인의 창작물인지 아닌지를 미디어 설명에 기입하고 사용 권한을 부여한 라이센스의 링크를 제공하십시오.
  • eYeka는 회원님께 문서화된 증거나 eYeka와 우리의 고객이 공모전 규정 사항에 따라 작품의 사용할 권한이 있음을 증명하는 것 같은 문서화된 확인 증서 전부의 사본을 요구할 것입니다
  • 위의 규정에 부합하지 않는 작품은 본 공모전의 심사 대상에서 제외됩니다.