Bref Boys: What's next? 공모전이 마감되었습니다.
#BrefAd

Show us how Bref’s four boys make toilet care a light hearted moment.

시작 2014년 12월 05일 (금) 마감 2014년 12월 23일, 23시 59분 00초 UTC UTC 의도 결과 2015년 01월
시작
2014년 12월 05일 (금)
마감
2014년 12월 23일, 23시 59분 00초 UTC UTC
결과
2015년 01월
공모 개요

공모 내용

Do you consider toilet cleaning a chore? Well, not when you use Bref rimblocks! Bref Power Active rimblocks are toilet products that consist of 4 active balls that you hang on the side of the toilet bowl. Each ball has a function: one cleans, one prevents lime scale, one fight stains and one freshens. Thanks to Bref, keeping toilets clean and smelling fragrant are a piece of cake! 

 

Forget the drama of toilet cleaning! Enjoy the ease of placing Bref rim blocks into your toilet and walking away!

Bref rimblocks exist in three ranges:

  1.      Classic
  2.      Blue Activ (turns the toilet water blue)
  3.      Tropical (floral and fruity scent)

The past two campaigns for Bref have featured the “Balls Dream Band”, a boy band consisting of 4 sexy and talented boys who sing and dance (Click here and here to watch the 2 videos). In each of these past videos, each of the four boys represented one of the benefits of the balls.  For example, one boy represented the “cleaning” function, another boy represented the “fighting stains” function, etc.  We need your creative ideas and your vision on how the third campaign could feature 4 sexy boys, and the Bref rimblocks in a funny and entertaining way.

창의적 도전

Through a print ad, storyboard, mood-board or synopsis, show us how you would convince consumers that Bref is the only product that allows you to care for your toilet without drama.  

Your creative idea must be so strong that it can be owned by Bref and developed in a full campaign. The winning ideas will be used to inspire an on-line video campaign.

Your entry must have a brilliant creative idea on how the four sexy boys and the Bref rimblocks can help everyone achieve a clean and nice smelling toilet in a light-hearted way.  Remember that each boy should represent one function! 

The four sexy boys must be worked seamlessly into the storyline. However, they don’t need to act like a typical boy band (they do not need to sing and dance in the story). They can do other things. The only mandatory is that you base your story around the four sexy boys. 

We need you to invent a story. If it’s through a  print ad, or a mood-board,  it needs to have a tagline and a short text of explanations.

If it’s a storyboard or a synopsis, upload as least one image.

We need to understand your idea and how it could be developed into a full campaign for Bref.

Unleash your creativity, be humorous… Surprise us!

There are a few things you need to keep in mind while creating your print ad:

  • Bref is easy to use.
  • The product is aesthetically pleasant: It is neat, discreet and fun (the colors give a joyful touch).
  • There are 4 balls, 4 boys, and 4 benefits: cleans, prevents limescale, fights stains and freshens.

With your visual please tell us why you think your idea is great for Bref, and how it could be developed into a campaign. 

Tips

The examples are only provided to illustrate our expectations. Please do not use them in your submission or it will be rejected.

Think about how you can creatively bring to life the four sexy boys in link with bref rim blocks.

What creative concept can turn this idea into something fun, unexpected and appealing to women who want to clean toilets in a light-hearted way?

Think about analogies, metaphors and parallels. Surprise us with your genius idea!

A bad entry would be a product demonstration that is not funny (i.e. picture of 4 boys with their benefit (cleanses, freshens…) and the product). It does not tell a story or says anything original that will excite people and capture their interest.

상금

배심원 상금

  • #1 상금 1,500€
  • #2 상금 1,000€
  • #3 상금 500€
  • #4 상금 500€
  • #5 상금 500€

제출형식

Presentation with text and illustrations in PDF maximum 4 pages.

수상 기준

The winning idea is a funny, wildly entertaining story that has the potential to be developed into a whole campaign. The jury will select winners from entries that use the four boys in an original and funny way.  Note that the ideas have to feature the naked product within the poster. 

가이드 라인

이 공모전을 위한 가이드 라인

  • Please use sexy and attractive boys ideally in the age range mid-twenties.  See past executions as reference.
  • Download logo and products shots from the toolkit.
  • Bref is not about neurotic cleaning.  It is about light-hearted cleaning. It makes everything easier for you. It is designed for people for whom cleanliness is a necessity, yet they don’t seek fulfilment via perfect housekeeping.
  • You should know that Bref is sold as different brands in various countries: WCFrisch, Blue Star, SoftScrub, Sonasol. For this stage, use only the brand name, Bref.
  • Any toilet featured in the print must be shiny and absolutely clean. Your idea should ideally work for all three variants of the range:  the Classic , the “Blue Activ” that turns the toilet water blue and the “Tropical” (with fruity fragrances).
  • We would like to receive entries in the format of visuals and text. Please write a story or an idea and attach illustrations and/or pictures that will help us understand your ideas better. You can create visuals for every scene (like a movie script) or one key visual that will put us in the mood of your idea.
  • Entries should be in English

eYeka 표준 가이드라인

  • 제출작품에서는 어떠한 개인 정보도 보여서는 안됩니다. (이름, 연락처, 이메일 등)
  • 우승자로 당선이 되면 사용될 경우를 대비하여 작품은 고화질로 보관해주십시오.
  • 공모전에 제출을 고려하고 있는 작품은 본인의 것이어야만 합니다.
  • 해당 미디어를 제공한 각각의 제작자와 작업자로부터 서면 허가를 받아야 합니다.
  • 본인 것이 아닌 작업물(음악, 사진, 디자인 등)이 있다면 사용한 음악 및/또는 이미지가 본인의 창작물인지 아닌지를 미디어 설명에 기입하고 사용 권한을 부여한 라이센스의 링크를 제공하십시오.
  • eYeka는 회원님께 문서화된 증거나 eYeka와 우리의 고객이 공모전 규정 사항에 따라 작품의 사용할 권한이 있음을 증명하는 것 같은 문서화된 확인 증서 전부의 사본을 요구할 것입니다
  • 위의 규정에 부합하지 않는 작품은 본 공모전의 심사 대상에서 제외됩니다.