Kinder BUENO 공모전이 마감되었습니다.

Show us how pampering yourself with Kinder Bueno changes the way you see life.

시작 2014년 12월 19일 (금) 마감 2015년 01월 20일, 23시 59분 00초 UTC UTC 의도 결과 2015년 05월
시작
2014년 12월 19일 (금)
마감
2015년 01월 20일, 23시 59분 00초 UTC UTC
결과
2015년 03월
공모 개요

공모 내용

Sometimes I allow myself to be pampered. I am more relaxed then and satisfied. And when I am satisfied I see things better.

Kinder Bueno pampers me with its taste and gives me a moment of real pleasure. I can delight in its crispy wafer, fine/delicate cream, velvety milk chocolate that just melts in my mouth. Kinder Bueno is the snack that everyone likes. People who are fan of Kinder Bueno tell that it’s a very unique snack. No other product is so delicious. When you indulge yourself in pampering you can change the way you see life.

Kinder Bueno changes the way it communicates. They want to bring to life this idea, creatively. Can you help craft an impactful print ad and think about how this idea could be implemented in a whole campaign?

창의적 도전

How could Kinder Bueno express in an impactful print ad the idea that pampering is so important in life… and that it has a great impact!  

Create an arresting poster that brings to life how pampering yourself with Kinder Bueno makes you look at the bright side of life.

Your creative idea has to trigger emotions and have the potential to touch everyone.

Put yourself in the shoes of the creator of Kinder Bueno. You want to show to the world that pampering does change how you see the world around you. How would you communicate this in a poster? If you wanted to do a full campaign based on this idea, what TV ad would you shoot?

Your poster needs to have a key visual with a tagline and some text in a separate page.

In this page, we want to know what your idea is about and where your inspiration comes from. We also ask you to answer this question: What story could you tell in a TVC, based on your idea? Tell us what’s happening, who is involved and what role Kinder Bueno plays. 

Kinder Bueno is the indulgent snack that everyone loves. It’s a crispy wafer, a fine cream, a velvety milk chocolate that just melt in my mouth… so good... an indulgence… a caress to the senses… a new vision of the world.

Your posters will help Kinder Bueno finalize the next TV campaign for the brand. 

상금

배심원 상금

  • #1 상금 4,000€
  • #2 상금 2,000€
  • #3 상금 1,500€

제출형식

Poster with images and text + separate page (3 pages max/ PDF only)

수상 기준

  • Rather than high-quality print ads, we are looking for powerful creative ideas.
  • Answer the mandatory question.
  • Avoid problem-solving scenarios. Kinder Bueno is not the miracle solution to any problems. It’s a light-hearted snack and something positive and joyful.
  • Avoid sexual connotations. No parents and kids. Kinder Bueno is a snack for adults. 
  • Have in mind the values of the brand: pleasure, happiness, light mood and sensuality.
  • Look at past campaigns here, here and here to create something new.
  • The target is everyone aged from 15 to 40 years.
  • Your entry must consist of a key visual with a tagline, a short paragraph of details about where your idea comes from and ideas about how it could be deployed online and offline.
  • You can download logo and product shot from the toolkit.
  • Entries must be in English. 
가이드 라인

eYeka 표준 가이드라인

  • 제출작품에서는 어떠한 개인 정보도 보여서는 안됩니다. (이름, 연락처, 이메일 등)
  • 우승자로 당선이 되면 사용될 경우를 대비하여 작품은 고화질로 보관해주십시오.
  • 공모전에 제출을 고려하고 있는 작품은 본인의 것이어야만 합니다.
  • 해당 미디어를 제공한 각각의 제작자와 작업자로부터 서면 허가를 받아야 합니다.
  • 본인 것이 아닌 작업물(음악, 사진, 디자인 등)이 있다면 사용한 음악 및/또는 이미지가 본인의 창작물인지 아닌지를 미디어 설명에 기입하고 사용 권한을 부여한 라이센스의 링크를 제공하십시오.
  • eYeka는 회원님께 문서화된 증거나 eYeka와 우리의 고객이 공모전 규정 사항에 따라 작품의 사용할 권한이 있음을 증명하는 것 같은 문서화된 확인 증서 전부의 사본을 요구할 것입니다
  • 위의 규정에 부합하지 않는 작품은 본 공모전의 심사 대상에서 제외됩니다.