Big Mac & Chicken McNuggets 공모전이 마감되었습니다.

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공모전 내용 요약

Can you elevate the Big Mac and Chicken McNuggets experience to spread the love for McDonald’s?

Wow us with the most inventive and clever ideas on how to modernize the Big Mac and/or Chicken McNuggets’ iconic experience by being more relevant to people’s needs and expectations of real and fresh food.

Presentation with text and illustrations (8 pages max)

개요 전체 읽기

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McDonald's Mcdonalds

Thanks you for your time and engagement on this project. We greatly appreciate the submissions. They were creative and very well thought out. There were ideas that we have not seen before, which was very refreshing and resulted in new ideas for our next round of development.

배심원 상금 수상자

McDonald's의 선택

Nexo24
Nexo24 #1등 상금
Nexo24 48,010 창의력 점수
  • 그래픽 디자인
  • 일러스트레이션
  • 애니메이션
  • 창의적인 글쓰기
  • 라벨 & 패키지 디자인
  • Photography
  • Script Writing
프랑스

Authentic Big Mac Experience공모전 #1등 상금 4,000€

What a wonderful way to depict the specialness of Big Mac. This is not an idea we have had previously submitted. It clearly exemplifies the real & fresh aspect of the ingredients and how it is prepared.

McDonald's
ManuFF
ManuFF #2등 상금
ManuFF 158,000 창의력 점수
  • 그래픽 디자인
  • 동영상
  • 일러스트레이션
  • 애니메이션
  • 창의적인 글쓰기
  • 라벨 & 패키지 디자인
  • Photography
  • Script Writing
스페인

Skewers McNuggets공모전 #2등 상금 2,000€

A very fun. interesting and creative approach to deliver both fresh and more nutritious product. This delivered a whole meal because of the vegetables and protein together. Even the package design was fun and engaging.

McDonald's
siraelle666
siraelle666 #3등 상금
siraelle666 777,130 창의력 점수
  • 그래픽 디자인
  • 일러스트레이션
  • 라벨 & 패키지 디자인
  • Photography
프랑스

Big Mac공모전 #3등 상금 2,000€

The packaging designs were very unique and most imprtantly addressed a consumer need: messiness of the product.

McDonald's
mwfuchs
mwfuchs #4등 상금
mwfuchs 51,470 창의력 점수
  • 그래픽 디자인
  • 창의적인 글쓰기
  • Script Writing
영국

McDonald's공모전 #4등 상금 1,000€

This was a very well though out idea from sourcing to how the product came together. This is a territory we have been exploring and you created a holistic concept that we could use from benefits to support points.

McDonald's
mickeygogo
mickeygogo #5등 상금
mickeygogo 39,050 창의력 점수
  • 그래픽 디자인
  • 동영상
  • 일러스트레이션
  • 애니메이션
  • 창의적인 글쓰기
  • 라벨 & 패키지 디자인
  • Photography
  • Script Writing
아일랜드

Your Friend, Big Mac.공모전 #5등 상금 1,000€

This concept brought immediate smiles to our faces. This was an excellent and contemporary idea to engage customers with the brand. It was a wonderful fit with out DNA of the brand.

McDonald's

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Big Mac & Chicken McNuggets 커뮤니티

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