Big Mac & Chicken McNuggets 공모전 결과를 확인하세요
도전
공모전 내용 요약
Can you elevate the Big Mac and Chicken McNuggets experience to spread the love for McDonald’s?
Wow us with the most inventive and clever ideas on how to modernize the Big Mac and/or Chicken McNuggets’ iconic experience by being more relevant to people’s needs and expectations of real and fresh food.
Presentation with text and illustrations (8 pages max)

McDonald's Mcdonalds
Thanks you for your time and engagement on this project. We greatly appreciate the submissions. They were creative and very well thought out. There were ideas that we have not seen before, which was very refreshing and resulted in new ideas for our next round of development.
배심원 상금 수상자
McDonald's의 선택

Nexo24 #1등 상금
#1 Prize of 4,000€
What a wonderful way to depict the specialness of Big Mac. This is not an idea we have had previously submitted. It clearly exemplifies the real & fresh aspect of the ingredients and how it is prepared.

ManuFF #2등 상금
#2 Prize of 2,000€
A very fun. interesting and creative approach to deliver both fresh and more nutritious product. This delivered a whole meal because of the vegetables and protein together. Even the package design was fun and engaging.

siraelle666 #3등 상금
#3 Prize of 2,000€
The packaging designs were very unique and most imprtantly addressed a consumer need: messiness of the product.

mwfuchs #4등 상금
#4 Prize of 1,000€
This was a very well though out idea from sourcing to how the product came together. This is a territory we have been exploring and you created a holistic concept that we could use from benefits to support points.

mickeygogo #5등 상금
#5 Prize of 1,000€
This concept brought immediate smiles to our faces. This was an excellent and contemporary idea to engage customers with the brand. It was a wonderful fit with out DNA of the brand.
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